According to the report by Expert Market Research (EMR), the global plant-based food colours market size is projected to grow at a CAGR of 5.4% between 2024 and 2032. Aided by rising adoption of vegan diet and shifting preferences for organic and natural food, the market is expected to grow significantly by 2032.
Plant-based food colours are derived from natural sources like vegetables, fruits, plants, and minerals. These colours, which offer both aesthetic and functional benefits, are extensively used across the food and beverage industry to enhance the visual appeal of products ranging from beverages, confectioneries, and snacks to dairy and bakery items. With consumers becoming increasingly health-conscious and wary of synthetic additives, plant-based food colours have carved out a significant niche in the market, promoting safety and health benefits.
One of the key plant-based food colours market trends is the rising consumer inclination towards natural and organic food products. As awareness regarding the adverse effects of synthetic food colours on health continues to increase, consumers are pivoting towards products that are free from artificial ingredients. This growing consciousness has prompted food and beverage manufacturers to pivot their strategies, increasingly integrating natural, plant-based colours in their products.
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Moreover, the surge in popularity of clean label products, which emphasise transparency in ingredient sourcing and formulation, has further propelled the plant-based food colours market demand. With claims like “no artificial preservatives” or “100% natural ingredients” becoming key selling points, the adoption of natural colourants sourced from plants is becoming indispensable for manufacturers.
In addition to the aforementioned factors, regulatory bodies worldwide are tightening the noose around synthetic food colours, citing potential health risks. Many synthetic colours are now being scrutinised for their potential links to health issues, leading to their decreased use in food products. Such stringent regulations play a pivotal role in accelerating plant-based food colours market growth.
The cosmetics and personal care sector also provide impetus to the market expansion. Given the trend of ‘edible beauty’, where ingredients safe enough to eat are used in skincare and makeup formulations, plant-based colours have found substantial application. Consumers are increasingly gravitating towards cosmetics that are free from synthetic colours, thereby making plant-based pigments a mainstay in this domain.
Furthermore, the innovative strides taken in the extraction and processing techniques of plant-based colours have led to enhanced stability, shelf life, and intensity of these natural pigments, aiding the plant-based food colours market expansion. Such advancements not only improve the efficiency of these colourants but also make them competitive in comparison to their synthetic counterparts.
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Plant-Based Food Colours Market Segmentation
The market can be divided based on type, form, application, and region.
Market Breakup by Type
- Carotenoid
- Anthocyanin
- Chlorophyll
- Annatto
- Paprika Extract
- Spirulina Extract
- Turmeric
- Beet
- Others
Market Breakup by Form
- Powder
- Liquid
Market Breakup by Application
- Beverages
- Bakery and Confectionery Products
- Dairy Products
- Frozen and Packaged Products
- Meat, Poultry, and Seafood
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global plant-based food colours market. Some of the major players explored in the report by Expert Market Research are as follows:
- Givaudan S.A
- Oterra A/S
- Koninklijke DSM N.V.
- Archer Daniels Midland Company
- Döhler Group
- Sensient Technologies Corporation
- Nactarome S.P.A.
- Lycored Corp.
- GNT Group
- Kalsec, Inc
- Others
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