Organic Wheatgrass Products Market Outlook
According to a new report by Expert Market Research titled, “Global Organic Wheatgrass Products Market Size, Share, Analysis, Report and Forecast 2024-2032, the global organic wheatgrass products market reached a value of around USD 15.43 million in 2023. Aided by the rising demand for superfoods and the broadening applications of organic wheatgrass in numerous industries, the market is projected to further grow at a CAGR of 7.10% between 2024 and 2032 to reach a value of USD 23.29 million by 2032.
Organic wheatgrass is a nutrient-dense food, cultivated from the shoots of the wheat plant, Triticum aestivum. It’s commonly consumed in juice form but is also available in powdered and capsule formats. Recognised for its plethora of health benefits including high levels of chlorophyll, vitamins, minerals, and enzymes, wheatgrass is increasingly being used in a variety of products, such as dietary supplements, functional foods and beverages, and skincare products.
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The escalating consumer demand for superfoods is a key driver propelling the global organic wheatgrass products market growth. As health and wellness consciousness rises among consumers, there has been a prominent shift towards diets rich in nutrient-dense foods. This shift is causing a surge in demand for organic wheatgrass products. The trend of fitness and wellness has also played a part in increasing the popularity of wheatgrass as it is a favoured ingredient in health supplements consumed by health-conscious individuals and fitness enthusiasts.
The broadening scope of applications for organic wheatgrass in different industries is another significant factor stimulating the organic wheatgrass products market expansion. In the pharmaceutical sector, wheatgrass is leveraged for its potent antioxidant properties, which are critical in the production of various health supplements and natural medicines. The cosmetics industry is tapping into the anti-ageing and skin-rejuvenating properties of wheatgrass, making it a crucial component in the formulation of diverse skincare products.
Moreover, the escalating demand for plant-based, organic food and beverage alternatives has led to a sharpened focus on organic wheatgrass as a crucial ingredient for such products. With the rise of veganism and the growing popularity of plant-based diets, organic wheatgrass has emerged as a key component in the formulation of green juices, health drinks, salads, and other dietary alternatives, thereby catalysing the organic wheatgrass products market growth.
Furthermore, the market is seeing a surge due to the rising popularity of home gardening and sprouting kits among urban dwellers. As consumers become more interested in growing their own superfoods, companies are responding by offering easy-to-grow organic wheatgrass kits. This trend is expected to continue propelling the organic wheatgrass products market demand over the forecast period.
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Organic Wheatgrass Products Market Segmentation
The market can be divided based on product type, distribution channel, and region.
Market Breakup by Product Type
- Powder Products
- Beverages
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global organic wheatgrass products companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- KIKI Ltd
- Melrose Laboratories Pty Ltd
- Pukka Herbs Limited
- PlantPills
- Indiegogo, Inc.
- Others
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