According to a new report by Expert Market Research titled, “Middle East and Africa Stevia Market Share, Size, Report and Forecast 2024-2032″, the Middle East and Africa stevia market size is projected to grow at a CAGR of 10.5% between 2024 and 2032. Aided by the rising health awareness and greater demand for low-calorie sweeteners, the market is expected to grow significantly by 2032.
Stevia, a natural sweetener and sugar substitute extracted from the leaves of the plant species Stevia rebaudiana, is renowned for its zero-calorie content and high sweetness level. It has gained immense popularity as a healthier alternative to sugar, especially among diabetic and health-conscious consumers. Stevia’s applications are diverse, ranging from food and beverages to pharmaceuticals and personal care products.
The Middle East and Africa stevia market growth is propelled by several key factors. Primarily, the rising health awareness and increasing prevalence of lifestyle diseases like diabetes and obesity are driving consumers towards healthier alternatives like stevia. This shift is particularly evident in the Middle East and Africa, where there is a growing concern over high sugar intake and its related health risks.
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Moreover, the expanding food and beverage industry in the region, with a specific emphasis on healthier and low-calorie products, is fuelling the Middle East and Africa stevia market demand. The ingredient is being increasingly incorporated in a variety of products including soft drinks, juices, dairy products, and baked goods. This trend is complemented by the growing popularity of natural and organic products, with consumers showing a preference for natural sweeteners over artificial ones.
Additionally, the regulatory landscape in the MEA region is evolving to support the use of natural sweeteners. Governments and health organisations are implementing measures to reduce sugar consumption, which is indirectly boosting the Middle East and Africa stevia market demand.
Beyond the food and beverage sector, stevia finds applications in the pharmaceutical industry as a sweetening agent in syrups and medications, particularly those aimed at diabetic patients. The personal care industry is also tapping into the benefits of stevia, utilising it in products like toothpaste and mouthwashes for its oral health benefits and natural sweetness.
The MEA market for stevia is characterised by regional nuances. In the Middle East, countries like Saudi Arabia and the United Arab Emirates account for a significant portion of the Middle East and Africa stevia market share, driven by high disposable incomes, increasing health consciousness, and a growing expatriate population seeking healthier food options. Africa, on the other hand, presents a different picture, with the market being in a nascent stage but showing promising growth potential. Countries like South Africa and Nigeria are gradually adopting stevia, influenced by global health trends and an increasing middle-class population.
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Market Segmentation
The market can be divided based on extract type, application, and country.
Market Breakup by Extract Type
• Leaf
• Powder
• Liquid
Market Breakup by Application
• Food and Beverages
• Oral Care
• Pharmaceuticals
• Tabletop Sweetener
• Others
Market Breakup by Country
• Saudi Arabia
• United Arab Emirates
• Iran
• Turkey
• Nigeria
• South Africa
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and Africa stevia market. Some of the major players explored in the report by Expert Market Research are as follows:
• Cargill, Incorporated
• Tate & Lyle PLC
• Archer Daniels Midland Company
• Ingredion Incorporated
• Others
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