The ‘Middle East and Africa Sports and Outdoor Toys Market Share, Size, Trends, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the Middle East and Africa sports and outdoor toys market, assessing the market on the basis of its segments like age group, distribution channel, and country.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Middle East and Africa Sports and Outdoor Toys Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): USD 934.34 million
- Forecast CAGR (2023-2028): 6.60%
- Forecast Market Size (2028): USD 1,369.44 million
The Middle East and Africa sports and outdoor toys market is being driven by rising disposable incomes, growing number of children, and increasing focus of parents and guardians towards encouraging active play. As screen usage increases among children, supported by rising penetration of smartphones and the internet, more parents and guardians are encouraging children to engage in active play. Sports and outdoor toys motivate children to have physical movement, reducing the risks of obesity and diabetes. These toys also aid in improving the immune system of children and supporting adequate bone and muscle development.
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Popularity of sports such as football, rugby, basketball, and cricket are resulting in more children expressing interest in engaging in these sports, providing lucrative opportunities to the Middle East and Africa sports and outdoor toys market. Various market players have adopted their product offerings to cater to the sports interests of children, for example, by manufacturing child-sized footballs and smaller cricket sets, and basketball hoops that can be set up at lower heights. Meanwhile, outdoor toys such as ride on toys and sensory toys have a greater appeal among younger children, particularly in the less than 5 years age group. These toys are straightforward and simple, making them easy for younger kids to understand while still maintaining their interest.
Middle East and Africa Sports and Outdoor Toys Industry Definition and Major Segments
Sports and outdoor toys are types of toys that are designed to be used by children for sports activities or outdoor play. While sports toys help introduce children to various sports and spark their interest, outdoor toys encourage children to play outside in the fresh air. Sports and outdoor toys vary depending upon age and interests of the child.
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Based on age group, the market is classified into:
- Less than 5 Years
- Between 5-10 Years
- Above 10 Years
On the basis of distribution channel, the market is divided into:
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channel
- Others
By country, the market is categorised into:
- Saudi Arabia
- United Arab Emirates
- Israel
- Nigeria
- South Africa
- Others
Middle East and Africa Sports and Outdoor Toys Market Trends
Rising disposable incomes and improvements in standard of living are a key trend influencing the Middle East and Africa sports and outdoor toys market as parents are spending more on quality toys for children, thereby augmenting growth. Digitalisation is leading to greater brand awareness, due to which good quality, premium, and character-specific sports and outdoor toys are witnessing a heightened demand in countries in the Middle East and Africa.
Various global brands in the market such as Mattel and the Walt Disney Company are expanding their presence in Middle East and Africa sports and outdoor toys market, through dedicated storefronts and local distribution partners. Usage of innovative promotional and marketing campaigns is further aiding international brands in appealing to local markets.
An increasing focus on sustainability is another trend in the Middle East and Africa sports and outdoor toys market that is projected to gain traction in the coming years. As globally concerns rise regarding use of ‘green’ products, parents in the Middle East and Africa are expressing interest in sports and outdoor toys that have been made sustainably.
Within the Middle East and Africa, the United Arab Emirates is assessed to witness rapid growth in the regional market for sports and outdoor toys over the forecast. The growing population, increasing disposable income, and the sizable expatriate population in the country are bolstering the demand for sports and outdoor toys in the region.
Key Market Players
The major players in the Middle East and Africa sports and outdoor toys market report are:
- Chemeleon Inflatables
- Kidbudddie and T&B Group
- Playsan
- Wasit Saudi Group
- Smoby Toys SAS
- Decathlon
- Hasbro, Inc
- Mattel, Inc.
- The Walt Disney Company
- Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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