According to the report by Expert Market Research (EMR), the Middle East and Africa sports and outdoor toys market size reached a value of nearly USD 996.01 million in 2023. Aided by the rising focus on outdoor activities and leading a healthy lifestyle, the market is projected to further grow at a CAGR of 6.6% between 2024 and 2032 to reach a value of around USD 1,768.36 million by 2032.
Sports and outdoor toys, encompassing a wide range of products from simple balls and jump ropes to sophisticated electronic gaming devices designed for outdoor use, play an essential role in encouraging active play and enhancing physical coordination and social skills among children. The diverse climates and cultural richness of the Middle East and Africa provide a unique backdrop for the growth of the market, catering to a variety of outdoor activities and sports preferences.
The Middle East and Africa sports and outdoor toys market is propelled by several key factors. Firstly, there is a growing awareness among parents and educators about the importance of physical activity in the holistic development of children, driving demand for toys that promote outdoor play and sports engagement. Secondly, the increasing urbanisation and the development of public parks and recreational areas have provided ample opportunities for outdoor play, further boosting the market.
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Additionally, government initiatives aimed at improving public health and combating childhood obesity have led to increased support for sports and educational programmes, indirectly fostering the Middle East and Africa sports and outdoor toys market growth. The expanding middle class, coupled with rising disposable incomes, has also enabled greater expenditure on leisure and recreational activities, contributing to the market growth.
Innovation plays a crucial role in the dynamics of the sports and outdoor toys market in the Middle East and Africa. Advanced technologies have led to the development of interactive and educational toys that combine physical activity with learning, appealing to both parents and children. Augmented reality (AR) and virtual reality (VR) integrated toys are becoming increasingly popular, offering immersive outdoor experiences that blend physical play with digital enhancements. This is one of the key Middle East and Africa sports and outdoor toys market trends.
Sustainability is another trend shaping the market, with consumers showing a preference for eco-friendly and non-toxic materials in children’s toys. This shift towards sustainability is prompting manufacturers to explore biodegradable and recycled materials, aligning with global environmental concerns and consumer expectations. This is further expected to drive the Middle East and Africa sports and outdoor toys market growth in the forecast period.
Despite the optimistic growth projections, the sports and outdoor toys market in the Middle East and Africa faces several challenges, including economic fluctuations and the impact of geopolitical tensions on consumer confidence and spending. Additionally, the rise in digital entertainment options and screen time among children poses a challenge to outdoor play and physical activity.
However, the market has shown resilience, with manufacturers and retailers adapting to changing consumer behaviours and preferences. Innovative marketing strategies, such as online sales and targeted advertising, have helped companies reach a wider audience and maintain growth momentum.
Looking forward, the Middle East and Africa sports and outdoor toys market is poised for significant expansion. The increasing emphasis on health and wellness, combined with the growing recognition of the benefits of outdoor play, is expected to drive the market forward. Moreover, the continuous innovation in product design and materials, along with a focus on sustainability and environmental responsibility, is set to shape the development of the market in the coming years.
In conclusion, the market in the Middle East and Africa stands at a promising juncture, with a bright outlook for growth and innovation. As the region continues to evolve, the Middle East and Africa sports and outdoor toys market is expected to offer abundant opportunities for manufacturers, retailers, and consumers alike, contributing to the well-being and development of children.
Middle East and Africa Sports and Outdoor Toys Market Segmentation
The market can be divided based on age group, distribution channel, and country.
Market Breakup by Age Group
- Less than 5 Years
- Between 5 – 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channel
- Others
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Israel
- Nigeria
- South Africa
- Others
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Competitive Landscape of Middle East and Africa Sports and Outdoor Toys Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and Africa sports and outdoor toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- Chemeleon Inflatables
- Kidbudddie and T&B Group
- Playsan
- Wasit Saudi Group
- Smoby Toys SAS
- Decathlon
- Hasbro, Inc
- Mattel, Inc.
- The Walt Disney Company
- Others
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