The new report by Expert Market Research titled, ‘Indian Tea Market Report and Forecast 2021-2026’, gives an in-depth analysis Indian tea market assessing the market based on type, packaging, distribution channel, applications, processing and major states. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2016-2026)
Consumers are becoming more aware of the health advantages of green tea, which is projected to drive a rise in consumption in the future. Consumption of green tea in cities is increasing. Indian tea is benefiting from increased urbanisation and rising disposable incomes. For segments like fruit, herbal, and other specialty kinds, the middle class is eager to experiment more with tea mixes.
Industry Definition and Major Segments
The leaves of the Camellia Sinensis plant are infused with boiling water to create a fragrant beverage known as tea. Varieties include: white; black; herbal; green; and oolong tea, all of which can be found in the hilly regions of Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh, and other states.
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Tea is generally prepared by the infusion of dried and crushed leaves of the tea plant in boiling water. Its most common types are:
The industry can be divided on the basis of its packaging as:
The major distribution channels for the product are:
- Supermarkets/Hypermarkets
- Speciality Stores
- Commercial
By processing, Industry can be divided into:
- CTC
- Orthodox (traditional)
The report also looks in-depth into the various regional markets in India like Assam, Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Tamil Nadu, Kerala, and Karnataka, among others.
Market Trends
The enormous socio-economic penetration of tea in India drives the tea business. The growing middle class in India is also helping the business thrive as consumers want luxury products. The growing demand for packaged tea in both urban and rural regions is helping the Indian tea sector. The demand for packaged natural variations is also rising.
The industry is predicted to develop in the next years due to the popularity of cafes/lounges providing the beverage. Local retailers and supermarkets, as well as the rising internet channel, will help the business develop. As customers seek more convenient meals and beverages, the RTD market may experience significant growth. In the approaching years, the market will be driven by increased packaging and flavor innovation. The rural sector is another potential market for the company.
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Key Market Players
The major players in the market are Tata Global Beverages Limited, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Amar Tea Private Limited, Organic India Private Limited, Pataka Industries Private Limited and among others. The report covers the market shares, capacities, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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