The new report by Expert Market Research titled, ‘India Online Grocery Market Share, Size, Price, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the India online grocery market, assessing the market based on its segments like categories, average spend per transaction, food platforms, payment methods, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
The key highlights of the report include:
The growth of the market is being driven by the increasing working-class population in the country, which is propelling the popularity of online grocery services offering the advantage of door-to-door delivery and attractive discounts. The increasing geriatric population in the country prefers shopping through online portals is likely to be a key driver of the market.
Moreover, online grocery stores have an enhanced product portfolio, with better and more options, as compared to supermarkets. This is likely to lead to a transition towards online applications for household shopping. The increasing standards of online shopping websites are bolstering the market growth.
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India Online Grocery Industry Definition and Major Segments
Online grocery is defined as the method of buying necessary household item via online shopping websites or applications. Online grocery provides the comfort of door-step delivery to the customers. Online grocery stores offer a variety of options on the portal which include food items, sanitation products, and packaged beverages, among others.
On the basis of category, the market can be segmented into:
- Grocery and Staples
- Fruits and Vegetables
- Others
Based on average spend per transaction, the market has been segmented into:
- <1000
- 1000 to 1500
- >1500
By food platform, the market has been segmented into:
- Web Site
- Mobile Application
The market can be broadly categorised based on payment methods into:
- Online
- Cash on Delivery
The regional markets for India online grocery include:
- Bangalore
- Delhi-NCR
- Mumbai
- Hyderabad
- Pune
- Others
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India Online Grocery Market Trends
The key trends in the online grocery market in India include the increasing standards of living and emerging online grocery platforms. The increasing number of online grocery shopping startups are further propelling the popularity of online grocery websites. The aggressive branding and promotion by the major FMCG and packaged food producing companies in the region is likely to be another crucial trend in the market in the coming years.
The favourable policies of the government, encouraging the growth of online grocery industry, are likely to provide significant impetus to the market growth. The market is anticipated to be aided by the increasing adoption of smartphones and laptops which are quick modes of online grocery shopping.
Key Market Players
The major players in the market are:
- Innovative Retail Concepts Pvt Ltd (Big Basket)
- Grofers India Private Limited
- Amazon Retail India Private Limited
- Flipkart India Private Limited (Flipkart Supermart)
- Spencer’s Retail Limited.
- SPAR India
- Natures Basket Limited
- Avenue E-Commerce Limited
- UrDOORSTEP.com
- Paytm E-Commerce Private Limited
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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