Household Care Market Outlook
According to the report by Expert Market Research (EMR), the global household care market grew significantly in 2023. Aided by the escalating consumer demand for efficient and sustainable cleaning products and a rise in health and hygiene awareness, the market is projected to further grow at a CAGR of 3.8% between 2024 and 2032.
Household care products, encompassing a vast spectrum of consumer goods designed for everyday cleaning, maintenance, and enhancement of homes, have become an integral part of modern living. This product range includes not only detergents, cleaners, and dishwashing liquids but also fabric softeners, floor cleaners, and other speciality cleaning agents. The primary role these products play is in ensuring cleanliness, imparting a sense of freshness, and most importantly, maintaining a hygienic environment.
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The pivotal driver for the buoyant household care market growth is the heightened emphasis on health and hygiene. As urban populations swell and living standards improve, there’s an increased demand for quality household care products that promise effective cleaning, disinfection, and overall maintenance. The recent health crises across the globe have further heightened this awareness, propelling a surge in the demand for products like disinfectants and sanitisers.
Consumer dynamics have also evolved significantly over the past decade. As per the household care market analysis, the current generation of consumers, with access to a plethora of information, is more informed and discerning. They seek products that not only serve the primary purpose of cleaning but are also environmentally friendly and sustainable. This shift towards eco-friendly products has prompted industry players to innovate, leading to the introduction of products with reduced chemicals, biodegradable components, and sustainable packaging.
Additionally, the burgeoning e-commerce sector on a global scale act as a catalyst for the household care market demand. Online retail platforms offer consumers the convenience of choice, price comparison, and doorstep delivery, making the purchase process seamless. Manufacturers and brands, capitalizing on this trend, are increasingly making their presence felt online, using this medium for product launches, promotional campaigns, and customer engagement.
The growing trend of minimalistic living and space constraints in urban setups has further pushed the demand for multifunctional household care products, further increasing the household care market size. Consumers now prefer products that serve multiple purposes, for instance, a single cleaning agent effective on various surfaces or a detergent with both cleaning and softening properties.
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Household Care Market Segmentation
The market can be divided based on product, distribution channel, and region.
Market Breakup by Product
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Air Care
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Store
- Online Store
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Household Care Market Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global household care market. Some of the major players explored in the report by Expert Market Research are as follows:
- The Procter & Gamble Company
- C. Johnson & Son Inc.
- Church & Dwight Co., Inc.
- Reckitt Benckiser Group plc
- Henkel AG & Co. KGaA
- The Clorox Company
- Unilever plc
- Colgate-Palmolive Company
- Saraya Goodmaid Sdn. Bhd.
- Elixir Home Care Pvt. Ltd.
- Others
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