According to a new report by Expert Market Research titled, “Global Wellness Tourism Market Size, Share, Report and Forecast 2024-2032″, the global wellness tourism market reached a value of USD 838.07 billion in 2023. Aided by rising number of tourists worldwide and rising focus on improving or preserving health and quality of life, the market is projected to further grow at a CAGR of 7% between 2024 and 2032 to reach a value of USD 1257.67 billion by 2032.
Wellness tourism, at its core, integrates travel with activities that nurture one’s mental, physical, and spiritual health. This burgeoning industry marries the inherent recuperative powers of travel with structured activities, regimens, and therapies that advocate holistic health. It spans a broad spectrum, encompassing preventive and rehabilitative health initiatives from spa retreats, meditative and yoga sessions, to fitness-centric vacations and naturopathy treatments.
The wellness tourism market growth can be attributed to the escalating global consciousness regarding holistic well-being. As urbanisation progresses and the stresses of modern life amplify, there is a growing gravitation towards experiences that revitalise the body and soul. Wellness tourism, with its blend of travel and therapeutic experiences, emerges as an antidote to the complex lifestyles.
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Growing enthusiasm for experiential vacations that include cultural immersion is considered as one of the major wellness tourism market trends. Today’s wellness traveller seeks more than just therapy; they desire an authentic engagement with the destination’s heritage, traditions, and ethos. This intertwining of wellness with cultural immersion ensures travellers not only rejuvenate physically but also enrich themselves mentally and emotionally.
The rise in bespoke and personalised wellness experiences also bolsters the wellness tourism market demand. Recognising the individualistic nature of wellness, providers are curating tailor-made packages that address the specific needs, preferences, and objectives of the traveller. Whether it is a meditation retreat in the tranquil Himalayas, a fitness boot camp in the picturesque Swiss Alps, or a detox programme on the serene beaches of Bali, the emphasis is on curating a transformative experience for the traveller.
The wellness tourism market analysis indicates an increasing preference for sustainable and eco-friendly wellness retreats. As the world becomes increasingly environmentally conscious, travellers are seeking experiences that are in harmony with nature and the local community. Eco-lodges, organic food regimens, and sustainable practices that prioritise local resources and communities resonate deeply with today’s wellness tourist.
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Market Segmentation
The market can be divided based on travel type, activity, purpose, and region.
Market Breakup by Travel Type
• Domestic
• International
Market Breakup by Activity
• Beauty and Anti-Ageing
• Health and Nutrition
• Fitness and Weight Management
• Preventive and Personalised Medicine
• Complementary and Alternative Medicine
• Spa Industry
• Workplace Wellness
• Others
Market Breakup by Purpose
• Primary
• Secondary
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global wellness tourism market. Some of the major players explored in the report by Expert Market Research are as follows:
• Intercontinental Hotels Group
• Marriott International, Inc.
• Hilton Worldwide Holdings, Inc.
• Accor SA
• Wyndham Hotels & Resorts, Inc.
• Hyatt Hotels Corporation
• Red Carnation Hotels Ltd.
• Others
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