The new report by Expert Market Research titled, ‘Global Sports and Energy Drinks Market Report and Forecast 2023-2028’, gives an in-depth analysis of the global sports and energy drinks market, assessing the market based on segment, type (sports & energy drinks), product, category, packaging-type, distribution channel, flavour and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
Sports and Energy Drinks Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2023-2028)
- Historical Market Size (2021): USD 100.3 Billion
- Forecast CAGR (2023-2028): 7.5%
- Forecast Market Size (2027): USD 154.8 Billion
Focus on health and wellbeing is one of the primary factors driving the global sports and energy drinks industry. Longevity has increased, but so have chronic diseases.
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People are looking for fresh, easy, and economical solutions to maintain their health. Sports drinks are a good source of carbs, electrolytes, vitamins, and nutrients. Caffeine, guarana, and herbal supplements are used in energy drinks, which can increase productivity, offer nutrition, and increase energy. Healthy eating and drinking are becoming a lifestyle trend, and consumers are prepared to pay more on them. All these reasons are projected to enhance the market in the foreseeable years.
Sports and Energy Drinks Industry Definition and Major Segments
Electrolyte drinks, often known as sports and energy drinks, are functional beverages whose stated goal is to help athletes restore water, electrolytes, and energy before, during, and especially after training or competition. These are caffeinated beverages that supply the body with extra energy and nutrition. These beverages are widely distributed in cans and bottles.
By segment, the market is bifurcated into:
- Sports Drinks
- Energy Drinks
On the basis of type, the sports drinks market is segmented into:
- Hypotonic
- Hypertonic
- Isotonic
Based on product, the sports drinks market is divided into:
- Organic
- Conventional
On the basis of category, the sports and energy drinks industry are categorised into:
- Regular
- Low Calorie
On the basis of packaging type, the sports and energy drinks industry are divided into:
- Cans
- Bottles
- Others
Based on distribution channel, the sports and energy drinks industry is segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality stores
- Online
- Others
By type, the energy drinks are divided into:
- Alcoholic
- Non-alcoholic
On the basis of flavour, the industry is bifurcated into:
- Flavoured
- Non-flavoured
On the Basis of region, the market can be divided into:
- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East and Africa
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Sports and Energy Drinks Market Trends
The market for sports and energy drinks is rapidly expanding as people are focusing more on their health. Beverages are no longer seen as a fast refreshment in developed economies. However, they have evolved into more convenient dietary supplements. It is impacted by consumer trends such as ‘free from’ and ‘protein’. Sports beverages are known for their advantages in recharging energy and hydrating the body after or before any type of workout or sports activity. Aging customers seeking vitality, millennials ready to explore new products with wellness advantages, and busy consumers seeking ‘quick health’ are driving market expansion.
The market for sports and energy drinks is influenced by consumer preferences. Concerns about physical well-being and leading a healthy lifestyle are important development drivers for the sports and energy drink industry. The market is being driven by an increase in the number of people participating in various sports and other fitness activities.
Key Market Players
The major players in the market are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company among others. The report covers the market shares, capacities, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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