Glutinous Rice Market Outlook
According to the report by Expert Market Research (EMR), the global glutinous rice market size is being aided by the rising consumption of the rice in Thailand. Aided by the rising awareness of health benefits of glutinous rice and rising number of restaurants and food joints, the market is projected to grow significantly by 2032.
Glutinous rice, often referred to as sticky rice, is a unique type of rice primarily grown in Asia and known for its opaque grains and adhesive nature when cooked. Unlike its name suggests, it doesn’t contain gluten. It is, however, high in starch, specifically amylopectin, which lends the rice its sticky quality. Predominantly consumed in Asian regions, this rice variant serves as a staple for many and plays a pivotal role in several traditional dishes, desserts, and festivals.
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The surge in the popularity of Asian dishes worldwide, including sushi, rice cakes, and mango sticky rice, has been instrumental in driving the global glutinous rice market demand. The Western world’s growing fascination with Asian cuisines, intertwined with the increased proliferation of Asian restaurants and takeaway outlets, has opened new avenues for glutinous rice demand. Furthermore, the cultural significance of glutinous rice in celebrations such as the Chinese Lantern Festival and Dragon Boat Festival, which have gained international recognition, also fuels its demand.
Moreover, the expanding application of glutinous rice in the food industry is vital in the glutinous rice market growth. Its unique consistency post-cooking is utilised in the production of traditional fermented drinks and various desserts. In the beauty and cosmetics industry, components derived from glutinous rice find their way into products that promise skin brightening and tightening, leveraging the rice’s rich mineral and vitamin composition.
Furthermore, the health-conscious wave sweeping across consumers worldwide has shone a spotlight on the potential benefits of incorporating rice variants into regular diets. While glutinous rice is high in carbohydrates, it is low in fat and offers a reasonable number of proteins, vitamins, and minerals, making it a sought-after choice for many looking to diversify their carbohydrate sources.
The global glutinous rice market outlook stands on the brink of exciting times as its influence extends beyond Asia, finding its footing in Western kitchens and restaurants. The rich cultural history of glutinous rice, combined with its culinary versatility, makes it an attractive commodity in the global food industry.
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However, to fully realise its potential, glutinous rice market players must engage in collaborative efforts – from farmers and processors to marketers – ensuring that the quality of the rice is maintained, and its benefits accurately communicated to the consumers. The essence lies in embracing the rice’s traditions while innovating for modern consumption patterns.
Glutinous Rice Market Segmentation
The market can be divided based on nature, size, type, and region.
Market Breakup by Nature
- Organic
- Conventional
Market Breakup by Size
- Short Grain
- Medium Grain
- Long Grain
Market Breakup by Type
- White
- Brown
- Black
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global glutinous rice market. Some of the major players explored in the report by Expert Market Research are as follows:
- Koda Farms, Inc.
- Thai Flour Industry Co. Ltd,
- Golden Grain Enterprise Company Limited
- Wonnapob Co., Ltd.
- Van Loi Food Processing Co., LTD
- Others
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