According to the report by Expert Market Research (EMR), the Australia earl grey tea market size is projected to grow at a CAGR of 6.30% between 2024 and 2032. Aided by growing trend of health consciousness and demand for detoxifying and destressing beverages, the market is expected to grow significantly by 2032.
Earl Grey tea, distinguished by its unique flavour infused from the oil of the bergamot orange, is one of the most recognised flavoured teas worldwide. The Australian market, known for its coffee-loving population, has seen a gradual pivot towards gourmet tea offerings, with Earl Grey occupying a prominent position. The tea not only offers a delightful taste but is also lauded for potential health benefits, including its antioxidant properties, aiding in digestion, and providing relief from stress.
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The escalating trend of health and wellness in Australia has been instrumental in driving the Australia earl grey tea market growth. As consumers become increasingly conscious of their dietary choices, there is a notable shift towards beverages that offer therapeutic benefits. Earl Grey tea, packed with antioxidants, aligns perfectly with this trend, offering both flavour and functionality.
Another significant Australia earl grey tea market trend is the growing culture of tea cafes and lounges in Australia. As these establishments gain popularity, the demand for specialty teas, including the likes of Earl Grey, is on an upward trajectory. These cafes not only serve the tea but also educate consumers about the various nuances, origins, and benefits of different tea types, further bolstering the market.
Additionally, the evolution in packaging and branding strategies by tea producers has breathed fresh life into the earl grey tea market. With attractive packaging, sustainable sourcing stories, and the inclusion of organic and natural ingredients, brands are appealing to the modern, eco-conscious Australian consumer.
The Australia earl grey tea market outlook also benefits from the innovation in product offerings. From the introduction of variants like Lady Grey and variations with added herbs and spices, to Earl Grey-infused desserts and beverages, the possibilities seem expansive. This diversification in product offerings is not only widening the consumer base but also intensifying the frequency of consumption.
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Australia Earl Grey Tea Market Segmentation
The market can be divided based on origin, type, form, and distribution channel.
Market Breakup by Origin
- Organic
- Conventional
Market Breakup by Type
- Black
- Green
- Oolong
- Others
Market Breakup by Form
- Loose
- Sachets/Bags
- Premixes
- Ready-to-Drink
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Special Stores
- Online
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia earl grey tea market. Some of the major players explored in the report by Expert Market Research are as follows:
- Associated British Foods plc
- Nerada Tea Pty Ltd.
- Byron Bay Tea Company
- Madura Tea Estates
- Bettys & Taylors of Harrogate Limited
- Vittoria Food & Beverage
- Kintra Foods
- Others
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