According to the report by Expert Market Research (EMR), the global athleisure market size reached a value of approximately USD 354.1 billion in 2022. Aided by the increasing consumer focus on fitness, comfort, and the extensive application of athleisure in the apparel industry, the market is projected to further grow at a CAGR of 9.20% between 2023 and 2028 to reach a value of USD 600.43 billion by 2028.
Athleisure refers to activewear that is designed for both workout and general use. The trend promotes clothing and accessories that are comfortable, stylish, and suitable for both athletic and non-athletic activities. Athleisure includes a variety of products like sneakers, leggings, joggers, hoodies, and sports bras, among others. It plays a pivotal role in promoting a healthy and active lifestyle, serving fashion, comfort, and function.
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The growing consumer preference for comfort and performance in apparel is driving the global athleisure market growth. With the growing awareness of the health benefits of regular exercise and physical activity, there has been a significant shift towards fitness-oriented lifestyles, leading to an increased demand for athleisure products. Additionally, the rising trend of casual and comfortable fashion has further contributed to the escalating popularity of athleisure, as these clothes blend style, comfort, and functionality seamlessly.
The expanding applications of athleisure in various sectors also play a significant role in propelling the athleisure market expansion. In the entertainment industry, for instance, athleisure has become an integral part of pop culture, often spotted in music videos, movies, and celebrity wardrobes. This trend-setting industry heavily influences consumer behaviour, thereby driving athleisure sales.
Furthermore, advancements in textile technology have led to the development of materials that offer enhanced comfort, sweat-wicking, odour resistance, and longevity, making athleisure more appealing to consumers, increasing the athleisure market demand. As a result, innovation in fabric and design has emerged as a key component in the growth of the market.
Moreover, the athleisure market growth is also driven by the increasing acceptance of flexible and remote working cultures, which further escalates the demand for comfortable and versatile clothing. The market is further expected to continue its upward trajectory, powered by persistent innovations and consumer demand for comfort, style, and function.
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Athleisure Market Segmentation
The market can be divided based on type, product, end user, distribution channel, and region.
Market Breakup by Type
- Mass Athleisure
- Premium Athleisure
Market Breakup by Product
- Yoga Apparel
- Tops
- Shorts
- Pants
- Unitards
- Capris
- Others
- Leggings
- Shirts
- Others
Market Breakup by End User
- Women
- Men
- Children
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global athleisure companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Nike Inc.
- Adidas AG
- Puma SE
- Lululemon Athletica Inc.
- Under Armour Inc.
- Patagonia, Inc.
- Vuori, Inc
- Pangaia Group
- Outerknown, LLC
- Lyst Ltd
- HanesBrands Inc.
- Others
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