According to the report by Expert Market Research (EMR), the global yoga market is projected to grow at a CAGR of 9% between 2024 and 2032. Aided by the increasing adoption of yoga practices worldwide, the market is expected to grow significantly by 2032.
Yoga, an ancient practice with roots in Indian philosophy, combines physical postures, breathing exercises, and meditation to promote mental and physical well-being. It has evolved into various styles, including Hatha, Vinyasa, Ashtanga, and Kundalini, catering to diverse preferences and fitness levels.
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The primary driver of the yoga market growth is the growing global focus on mental health and physical wellness. Amidst the fast-paced and stressful modern lifestyle, yoga offers a means to reduce stress, enhance flexibility, and improve overall health.
Another significant driver is the increasing prevalence of lifestyle-related diseases such as obesity, diabetes, and heart disease. Yoga’s role in managing and preventing these conditions has been recognised by health professionals worldwide.
According to the yoga market analysis, the digital revolution has made yoga more accessible. Online platforms, apps, and virtual classes have democratised the practice, allowing people to engage in yoga from the comfort of their homes.
The market also presents substantial opportunities. The rising trend of wellness tourism, where individuals travel specifically for health and wellness activities, including yoga retreats, offers significant growth potential. Furthermore, corporate wellness programs that incorporate yoga for employee well-being can expand the market reach.
North America and Europe are accounting for a significant portion of the yoga market share, attributed to high health awareness, disposable income, and the presence of numerous yoga studios and practitioners. However, Asia Pacific, particularly India, the birthplace of yoga, is experiencing rapid growth, fuelled by both cultural heritage and increasing health consciousness.
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The global market for yoga is set for substantial growth, driven by the escalating demand for holistic wellness practices. As it navigates challenges and leverages opportunities, the market is poised to expand its influence in the wellness industry. Yoga, transcending its traditional roots, has become a global phenomenon, offering a path to improved health, peace, and well-being for people of all ages and backgrounds.
Yoga Market Segmentation
The market can be divided based on type, practitioner type, age group, yoga location, and region.
Market Breakup by Type
- Online Yoga Course
- Offline Yoga Course
- Yoga Accreditation Training Programs
- Others
Market Breakup by Practitioner Type
- Male
- Female
Market Breakup by Age Group
- Below 18
- 18-29 Years
- 30-50 Years
- Above 50
Market Breakup by Yoga Location
- Home
- Gym
- Yoga Studio
- Yoga or Wellness Festival
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global yoga market. Some of the major players explored in the report by Expert Market Research are as follows:
- Alo, LLC
- Flyogi LLC
- Gaia, Inc
- Glo, Inc.
- Yoga Today LLC
- Peloton Interactive, Inc.
- Life Time, Inc.
- OmStars LLC
- The Yoga Institute
- Akhanda Yoga Institute
- Others
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