According to a new report by Expert Market Research titled, “Global Whey Protein Concentrate Market Share, Size, Report and Forecast 2024-2032″, the global whey protein concentrate market size reached a volume of 1,348.9 KMT in 2023. Aided by increasing demand for protein-rich food products and the growing applications of whey protein concentrate in various sectors, the market is projected to further grow at a CAGR of 3.5% between 2024 and 2032 to reach a volume of 1,638.7 KMT by 2032.
Whey protein concentrate (WPC) is a high-quality protein derived from whey, the liquid part of milk that separates during cheese production. It is commonly used as a dietary supplement and an ingredient in various food products due to its high protein content, excellent amino acid profile, and easy digestibility. Whey protein concentrate is available in different protein concentrations, typically ranging from 35% to 80%, depending on the production process and intended application.
The increasing consumer preference for protein-rich food products is driving the global whey protein concentrate market growth. With the growing awareness of the health benefits associated with protein consumption, there has been a significant shift towards high-protein diets. Whey protein concentrate is popular among health-conscious consumers, athletes, and fitness enthusiasts for its role in muscle growth, tissue repair, and overall health maintenance.
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Additionally, the expanding applications of whey protein concentrate across various sectors play a significant role in propelling the market. In the food and beverage sector, whey protein concentrate is used as a functional ingredient in products such as protein bars, shakes, yoghurts, and bakery items. Its excellent emulsifying, stabilising, and gelling properties enhance the texture, taste, and nutritional profile of these products. In the nutraceutical and pharmaceutical sectors, whey protein concentrate is utilised for its bioactive components, which contribute to immune support, muscle recovery, and general well-being.
The rising trend of health and fitness has further contributed to the increasing popularity of whey protein concentrate. Consumers are increasingly seeking convenient and nutritious food options that support their active lifestyles. The demand for whey protein concentrate-based supplements, including protein powders and ready-to-drink shakes, is on the rise, driven by the growing fitness culture and the emphasis on maintaining a balanced diet, consequently driving up the global whey protein concentrate market share.
The global market has witnessed several significant developments in recent years. Key players in the market are focusing on strategic initiatives such as mergers and acquisitions, collaborations, and product innovations to strengthen their market presence and enhance their product offerings.
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For instance, leading whey protein concentrate manufacturers are investing in research and development to introduce innovative products with improved functionalities, such as enhanced solubility, taste, and nutritional profile. Companies are also expanding their production capacities to meet the growing demand for whey protein concentrate in various regions. Additionally, the adoption of advanced processing technologies, such as membrane filtration and spray drying, is enhancing the efficiency and quality of whey protein concentrate production.
Furthermore, the increasing focus on sustainability is shaping the whey protein concentrate market. Manufacturers are developing eco-friendly production processes and sourcing practices to reduce their environmental impact. The use of renewable energy, waste management systems, and sustainable packaging materials is gaining traction, contributing to market growth.
As per the global whey protein concentrate market analysis, North America is a significant market for whey protein concentrate, driven by the high demand for protein-rich food products and dietary supplements. The United States, in particular, is a major adopter of whey protein technologies, supported by extensive research and development activities and favourable economic conditions.
Europe is witnessing robust growth in the whey protein concentrate market, supported by the increasing adoption of high-protein diets and the presence of leading dairy ingredient manufacturers. Countries such as Germany, the UK, and France are leading in whey protein innovation. The region’s emphasis on health and wellness further enhances market prospects.
Market Segmentation
The market can be divided based on nature, composition, end use, distribution channel, and region
Market Breakup by Nature
• Conventional
• Organic
Market Breakup by Composition
• WPC 30%-50%
• WPC 50%-80%
• Others
Market Breakup by End Use
• Infant Formula and Baby Foods
• Dietary Supplements
• Food Processing
• Sports Nutrition
• Beverages
• Others
Market Breakup by Distribution Channel
• Pharmacy
• Hypermarket and Supermarket
• Online
• Convenience Store
• Others
Market Breakup by Region
• North America
• Europe
• Middle East and Africa
• Asia Pacific
• Latin America
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global whey protein concentrate market. Some of the major players explored in the report by expert market research are as follows:
• Fonterra Co-Operative Group Limited
• LACTALIS Ingredients
• Saputo Inc.
• Hilmar Cheese Company, Inc.
• Arla Foods Ingredients Group P/S
• Glanbia PLC
• Agropur Cooperative
• Others
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