United States Frozen Pizza Market Outlook
According to the report by Expert Market Research (EMR), the United States frozen pizza market size reached a value of USD 6.80 billion in 2023. Aided by changing consumer preferences, convenience-driven lifestyles, and advancements in food technology, the market is projected to further grow at a CAGR of 6.1% between 2024 and 2032 to reach a value of USD 11.67 billion by 2032.
Frozen pizzas are pizzas that have been pre-made and frozen for future consumption. They are comprised of a circular dough or base, cheese, sauce, oregano, and various toppings. These pizzas come in a range of crust options, such as gluten-free, thin, and regular, among others.
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Frozen pizza offers a hassle-free alternative to traditional homemade or restaurant pizza, allowing consumers to enjoy a delicious meal with minimal preparation time. With busy schedules and hectic lifestyles becoming the norm, frozen pizza emerges as a go-to option for quick and satisfying meals, leading to United States frozen pizza market growth.
The market boasts multiple product varieties, ranging from classic pepperoni and cheese pizzas to gourmet, artisanal creations featuring premium ingredients and innovative flavour combinations. Manufacturers continually innovate to cater to evolving consumer tastes, offering gluten-free, plant-based, and globally inspired options to appeal to a diverse customer base.
Advancements in food processing and packaging technologies have revolutionised the frozen pizza sector, enhancing product quality, freshness, and shelf life. Innovative freezing techniques, improved crust formulations, and modified atmosphere packaging (MAP) systems help preserve the integrity of ingredients and flavours, ensuring a restaurant-quality experience for consumers, consequently driving up the United States frozen pizza market share.
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Furthermore, chicken toppings are expected to hold a substantial portion of the market throughout the projected timeframe. The adaptable characteristics of these toppings enable them to be seasoned in various ways, resulting in diverse flavour combinations. Through marination, chicken has the ability to fully absorb different flavours, blending seamlessly with different pizza types. Additionally, the shorter cooking time of chicken and its high protein content makes it an advantageous choice as a pizza topping.
As per the United States frozen pizza market analysis, supermarkets and hypermarkets hold a substantial portion of the market. The presence of a diverse selection of food products and beverages, including frozen pizzas, enriches the shopping experience for consumers, thereby increasing the appeal of these retail channels. Consumers tend to favour in-person grocery shopping as it enables them to inspect the packaging and choose fresh items. The rising consumer inclination towards frozen meals, combined with the surging popularity of Italian cuisine in the United States, is driving the demand for frozen pizzas in the market.
United States Frozen Pizza Market Segmentation
The market can be divided based on the crust, toppings, distribution channel, and region.
Market Breakup by Crust
- Thin
- Regular/Restaurant Style
- Gluten-free
Market Breakup by Toppings
- Margherita
- Chicken
- Pepperoni
- Bacon
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in United States frozen pizza market. Some of the major players explored in the report by Expert Market Research are as follows:
- Nestle SA
- Schwan’s Shared Services, LLC
- Hansen Foods, LLC
- Amy’s Kitchen, Inc.
- Palermo Villa, Inc.
- Newman’s Own, Inc.
- Home Run Inn, Inc.
- Frozen Specialties Inc.
- Champion Foods LLC
- Wegmans Food Markets
- Others
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