Sustainable Athleisure Market Outlook
According to the report by Expert Market Research (EMR), the global sustainable athleisure market size reached a value of around USD 23.24 billion in 2023. Aided by the increasing consciousness towards environmental sustainability and a shift towards more active lifestyles, the market is projected to grow at a CAGR of 7.9% between 2024 and 2032 to reach a value of nearly USD 46.37 billion by 2032.
Athleisure refers to stylish, casual clothing designed for both workouts and general use, blending fashion with function and comfort. The sustainable segment of this market specifically focuses on eco-friendly practices, including the use of recycled materials and ethical manufacturing processes.
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The sustainable athleisure market growth is primarily driven by heightened consumer awareness about environmental issues and ethical concerns related to apparel production. Today’s consumers are increasingly prioritising sustainability in their purchasing decisions, opting for brands that demonstrate environmental stewardship and social responsibility. This shift is reflected in the growing popularity of eco-friendly materials such as organic cotton, recycled polyester, and Tencel, which not only reduce the ecological footprint but also offer enhanced durability and performance.
Moreover, the health and wellness trend continues to fuel the demand for athleisure wear. As people spend more time in activities such as yoga, pilates, and home fitness, the demand for versatile clothing that supports a physically active lifestyle while being environmentally conscious has soared. This is driving the sustainable athleisure market expansion.
One of the key sustainable athleisure market trends is innovations in eco-friendly materials. Brands are increasingly experimenting with alternative materials like bamboo, hemp, and even recycled ocean plastic to craft apparel that’s not just functional and stylish but also minimally impactful on the environment.
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Another significant trend is the rise of digital marketing and e-commerce platforms, which have become crucial for the growth of sustainable athleisure brands. These platforms not only facilitate a wider reach to environmentally conscious consumers globally but also allow brands to communicate their sustainability narratives effectively. This is expected to result in the sustainable athleisure market development.
Additionally, with the ongoing global shift towards casual and comfortable clothing in work environments, particularly with the rise of remote working, the demand for athleisure that can transition seamlessly from a home office to a yoga studio is expected to grow in the forecast period.
The sustainable athleisure market is witnessing a strategic shift as brands focus on transparency in their production processes and the lifecycle of their products. This includes detailing the origins of materials and the environmental impact of their manufacturing processes. Such transparency not only fosters trust among consumers but also encourages industry-wide practices that support sustainability.
Furthermore, collaborations between tech companies and fashion brands are emerging, utilising artificial intelligence and data analytics to optimise supply chains and reduce waste. These technological advancements are not just transforming production methods but are also enhancing the consumer experience by offering personalised and sustainable fashion options. This is expected to accelerate the sustainable athleisure market expansion.
While the market is poised for growth, it faces challenges such as the higher cost of sustainable materials and the complexity of supply chains in ethical sourcing and production. However, these challenges also present opportunities for innovation in cost-effective production techniques and the development of new sustainable materials.
North America currently leads the global market, attributed to a robust fitness culture and high consumer awareness regarding sustainable products. The region is followed by Europe, where stringent regulations on environmental conservation and consumer preference for green products drive the market. The Asia Pacific is also emerging as a significant market, with increasing disposable incomes and growing awareness about health and environmental issues.
The sustainable athleisure market is at a pivotal point, with significant growth opportunities, driven by changing consumer preferences and a global shift towards health and environmental awareness. As brands continue to innovate and align with these values, the market is set to expand, making sustainable athleisure a mainstream choice for consumers worldwide.
Sustainable Athleisure Market Segmentation
The market can be divided based on product type, category, consumer, distribution channel, and region.
Market Breakup by Product Type
- Shirt
- Yoga Pant
- Shorts
- Leggings
- Others
Market Breakup by Category
- Mass
- Premium
Market Breakup by Consumer
- Men
- Women
- Children
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sustainable athleisure market. Some of the major players explored in the report by Expert Market Research are as follows:
- Nike, Inc.
- Adidas AG
- PUMA SE
- Under Armour®, Inc.
- Hanesbrands Inc.
- Pangaia Group
- Vuori, Inc.
- Wear Pact, LLC
- Outerknown, LLC
- MATE the Label
- Others
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