According to the report by Expert Market Research (EMR), the global superfruit market is aided by thriving food and beverages sector and growing demand for functional beverages. The market is projected to further grow at a CAGR of 5.80% between 2024 and 2032.
Superfruits, famed for their exceptional nutritional profiles, are fruits rich in antioxidants, fibre, vitamins, and minerals. They have been in the limelight for their potential health benefits, such as enhancing the immune system, reducing the risk of chronic diseases, and supporting overall health. Common superfruits include acai berries, blueberries, pomegranates, goji berries, and dragon fruit, amongst others.
The escalating consumer awareness about health and wellness is a dominant force propelling the global superfruit market growth. With the upswing in understanding of the profound health benefits linked to superfruit consumption, there has been a marked shift towards diets rich in these nutrition powerhouses. They are not only being consumed fresh but are also increasingly finding their way into juices, yoghurts, health bars, and dietary supplements.
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Moreover, the burgeoning trend of clean and organic eating has amplified the superfruit market demand. The modern consumer, while making dietary choices, is veering towards natural, minimally processed products, boosting the demand for organic superfruits, which are devoid of synthetic pesticides and fertilisers.
The versatile nature of superfruits has sparked their use across various industries. The food and beverage sector, for one, integrates them into smoothies, yoghurts, jams, and health bars due to their vibrant flavour profiles and nutrient-rich attributes. In the booming nutraceutical industry, superfruits have carved a niche for themselves. Their high antioxidant content, especially, is harnessed in the formulation of health supplements designed to combat oxidative stress and promote general well-being. The cosmetic and personal care industry, too, is capitalising on the benefits of superfruits. Given their potent antioxidant and anti-inflammatory properties, superfruits are incorporated in skincare formulations to combat signs of ageing and enhance skin health.
The Asia Pacific region, with its long-standing tradition of valuing nutrient-rich fruits in daily diets, accounts for a large superfruit market share. Countries such as China, India, and Japan have displayed an unwavering appetite for superfruits, both indigenous and exotic. North America and Europe follow closely, influenced by the increasing health consciousness amongst consumers and a shift towards organic, clean eating habits.
With increasing consumer awareness about environmental sustainability and ethical sourcing, there’s an intensified focus on these aspects within the superfruit market outlook. Stakeholders are actively exploring sustainable farming practices to reduce their carbon footprint and are ensuring ethical sourcing to guarantee fair wages and conditions for the farming community.
The future horizon of the superfruit market looks promising. As consumers continue their quest for functional foods that offer multiple health benefits, the demand for superfruits is poised to soar. Additionally, with the growth of the global vegan and vegetarian population, superfruits are set to gain even more prominence as plant-based nutrition sources.
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Superfruit Market Segmentation
The market can be divided based on source, fruit type, distribution channel, application, and region.
Market Breakup by Source
- Organic
- Conventional
Market Breakup by Fruit Type
- Apple
- Avocados
- Bananas
- Berries
- Citrus Fruits
- Grapefruit
- Dragon Fruit
- Kiwi
- Plums
- Papayas
- Pomegranate
- Pineapple
- Tomatoes
- Watermelon
- Others
Market Breakup by Distribution Channel
- Direct
- Indirect
- Hypermarkets and Supermarkets
- Convenience Stores
- Special Stores
- Online
- Others
Market Breakup by Application
- Food and Beverages
- Dietary Supplement
- Feed
- Cosmetics
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global superfruit market. Some of the major players explored in the report by Expert Market Research are as follows:
- Del Monte Foods, Inc.
- AGRANA Beteiligungs-AG
- Chiquita Brands International Sàrl
- Dole Food Company Inc
- Naturipe Farms, LLC
- Domex Superfresh Growers
- Others
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