Stock Video Market Outlook
According to the report by Expert Market Research (EMR), the global stock video market size attained a value of 5.13 billion in 2023. Propelled by the rising demand for high-quality video content across various sectors and the burgeoning digital marketing trends, the market is expected to grow at a CAGR of 5.94% between 2024 and 2032, reaching almost 8.60 billion by 2032.
Stock videos, also known as stock footage, are video clips that can be used legally in various productions without the need to shoot new footage. These videos are particularly useful in filmmaking, television production, commercials, and digital marketing, where cost and time constraints are pivotal considerations. The utility of stock video in creating visually engaging content efficiently makes it an invaluable asset in today’s fast-paced content creation landscape.
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The digital era has ushered in an unprecedented demand for video content as businesses and creators seek to engage audiences effectively. Videos have become a critical component of digital marketing strategies due to their ability to convey messages dynamically and memorably. This surge in video content consumption is significantly driving the stock video market growth.
Technological innovations have transformed the production and consumption of video content. High-resolution formats such as 4K and 8K are becoming standard, enhancing the quality of stock video offerings and expanding their applicability in professional-grade productions. Furthermore, improvements in AI and machine learning are streamlining the processes of video editing and customization, making stock videos more adaptable and appealing to a wider range of users.
Expansion of the creative economy playa a critical role in shaping the dynamics of the stock video market. The rise of platforms like YouTube, TikTok, and Instagram has democratized content creation, giving rise to a vast community of creators who rely on stock videos to produce content swiftly and cost-effectively. Additionally, the growing freelance economy and the shift towards remote work have increased the demand for ready-made creative assets, including stock video clips, which are essential for content creators operating on limited budgets and tight deadlines.
As per the stock video market outlook, a significant trend in the market is the shift from pay-per-clip to subscription-based models. This transition offers users cost-effective, unlimited access to vast libraries of stock footage, making it easier for content creators and businesses to plan their expenses and manage budgets more efficiently. Subscription services are becoming increasingly popular, particularly among regular users of stock footage, such as media agencies and digital marketers.
Looking ahead, the global stock video market share will increase, supported by emerging technologies are integrating stock video with AI-driven platforms to enhance user experience and functionality. These integrations allow for automated video editing, content personalization, and even the generation of video content from textual inputs, thereby broadening the scope and usability of stock video in various applications.
The global stock video market is poised for significant growth, driven by the escalating demand for video content, technological advancements, and the expanding creative economy. As businesses and individual creators continue to recognize the efficiency and cost-effectiveness of using stock footage, the market is expected to grow robustly. Moving forward, the focus on high-quality content, innovative service models, and strategic partnerships will be crucial for market players aiming to capitalize on the expanding opportunities in the world of digital content creation.
Stock Video Market Segmentation
The market can be divided based on image source, license model, end use, and region.
Market Breakup by Image Source
- Macro-Stock
- Micro-Stock
Market Breakup by License Model
- Rights Managed (RM)
- Royalty-Free (RF)
Market Breakup by End Use
- Editorial
- Commercial
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global stock video market. Some of the major players explored in the report by Expert Market Research are as follows:
- Adobe Inc.
- Getty Images
- Pond5 Inc.
- Shutterstock, Inc.
- Others
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