Stock Video Market Outlook
According to the report by Expert Market Research (EMR), the global stock video market size attained a value of around 5.13 billion in 2023. Aided by evolving consumer behaviours and the growing demand for high-quality video content across multiple sectors, the market is projected to grow at a CAGR of 5.94% between 2024 and 2032, reaching almost 8.60 billion by 2032.
Stock video refers to pre-recorded video footage that is available for licensing and use in various media projects. This type of video is created to be sold or distributed to multiple clients, offering a cost-effective and time-saving resource for content creators who need high-quality visuals but may not have the time, budget, or resources to shoot their own footage.
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The global stock video market is experiencing significant growth, fuelled by a convergence of technological advancements, changing consumer behaviours, and the increasing demand for high-quality video content across various sectors. As digital content becomes an integral part of marketing, education, entertainment, and communication strategies, the demand for stock videos is rising. These pre-recorded clips provide a cost-effective and time-efficient solution for content creators, marketers, and businesses seeking to enhance their visual storytelling. Several key trends are driving the expansion and evolution of the market, reflecting broader shifts in the digital landscape and consumer preferences.
One of the most prominent stock video market trends is the increasing demand for high-resolution content. With the widespread adoption of 4K and even 8K video technologies, consumers and businesses alike are seeking higher-quality visuals to engage their audiences. High-resolution videos offer greater clarity, detail, and immersion, making them ideal for a wide range of applications, from cinematic productions to corporate presentations. Stock video providers are responding to this demand by expanding their libraries with ultra-high-definition (UHD) content, ensuring that users have access to the latest and most visually appealing footage.
The rise of video content in digital marketing is another factor responsible for the global stock video market growth. Video has become a crucial component of marketing strategies, as it has been proven to increase engagement, conversion rates, and brand awareness. Social media platforms, in particular, have seen a surge in video content, with algorithms favouring video posts over static images or text. Marketers are leveraging stock videos to create compelling advertisements, social media posts, and promotional materials without the need for costly and time-consuming original video production. The versatility and accessibility of stock videos enable brands to maintain a consistent and dynamic online presence.
The growing popularity of online education and e-learning platforms is also contributing to the global stock video market expansion. Educational institutions, educators, and e-learning platforms are increasingly incorporating video content into their curricula to enhance learning experiences. Stock videos provide a valuable resource for creating engaging and informative educational materials, from instructional videos to course introductions. The use of visual content helps to break down complex concepts, capture students’ attention, and improve knowledge retention. As online education continues to expand, the need for high-quality stock video content is expected to rise.
Technological advancements in video editing and production tools are significantly enhancing the global stock video market development. Modern video editing software offers a range of features and capabilities that enable seamless integration of stock footage into original content. These tools allow creators to customise and manipulate stock videos to suit their specific needs, enhancing the versatility and applicability of the content. Additionally, advancements in artificial intelligence (AI) and machine learning are streamlining the search and discovery process for stock videos, making it easier for users to find relevant clips quickly and efficiently.
The trend towards personalisation and customisation in content creation is also shaping the stock video market. Businesses and content creators are increasingly seeking unique and tailored visuals that align with their brand identity and messaging. Stock video providers are addressing this demand by offering more diverse and niche content, as well as customisable video templates. Users can now find stock videos that cater to specific industries, themes, and styles, ensuring that their content stands out and resonates with their target audience. The ability to personalise stock videos adds value to the content and enhances its effectiveness in conveying the desired message.
The expansion of subscription-based models is another notable trend in the global stock video market. Subscription services offer users unlimited access to extensive libraries of stock videos for a fixed monthly or annual fee. This model provides significant cost savings and flexibility for content creators, who can access a wide variety of footage without incurring individual licensing fees. Subscription services are particularly beneficial for businesses and agencies that require a steady stream of video content for their marketing and communication efforts. The convenience and affordability of subscription models are driving their popularity and adoption across the market.
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The increasing focus on diversity and representation in media is also influencing the global stock video market growth. There is a growing demand for content that reflects the diverse and inclusive nature of global audiences. Stock video providers are expanding their libraries to include more footage featuring people of different ethnicities, cultures, ages, and backgrounds. This trend is essential for ensuring that media content is representative and resonates with a broader audience. By offering diverse and inclusive stock videos, providers are helping content creators produce more relatable and authentic content.
The integration of virtual reality (VR) and augmented reality (AR) technologies is an emerging trend boosting the global stock video market value. VR and AR offer immersive and interactive experiences that are increasingly being used in marketing, education, entertainment, and training. Stock video providers are beginning to offer VR and AR-ready content, enabling creators to develop innovative and engaging experiences. The adoption of these technologies is expected to open new opportunities and applications for stock videos, further driving the market growth.
Market Segmentation
The global stock video market can be divided based on image source, licence model, end use, and region.
Market Breakup by Image Source
- Macro-Stock
- Micro-Stock
Market Breakup by Licence Model
- Rights Managed (RM)
- Royalty-Free (RF)
Market Breakup by End Use
- Editorial
- Commercial
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global stock video market. Some of the major players explored in the report by Expert Market Research are as follows:
- Adobe Inc.
- Getty Images
- Pond5 Inc.
- Shutterstock, Inc.
- Others
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