El nuevo estudio de Informes de Expertos titulado ‘Mercado español de Whisky, Informe y Pronóstico 2023-2028′, ofrece una amplia revisión de los factores que reflejan positivamente el panorama del mercado y explora los factores en términos de tipo de producto, calidad, canal de distribución, y las regiones clave. El informe también estudia las restricciones y los retos del mercado, basándose en los modelos de las cinco fuerzas de Porter, junto con un análisis FODA. Asimismo, se evalúa el mercado en sobre la base de las tendencias pasadas y futuras y su influencia posterior en el algoritmo. El estudio incluye una investigación exhaustiva, que abarca indicadores de precios y agentes del mercado, ilustrando las repercusiones en la dinámica y las perspectivas del mercado.
The new report by Informes de Expertos titled, ‘Spain Whisky Market 2023-2028’ , provides a broad review of the factors that reflect positively on the market landscape and explores the factors in terms of product type, quality, distribution channel, and key regions. The report also examines market constraints and challenges, based on Porter’s five forces models, along with a SWOT analysis. Furthermore, the market is assessed on the basis of past and future trends and their subsequent influence on the algorithm. The study includes extensive research, covering price indicators and market players, illustrating the impact on market dynamics and prospects.
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Los aspectos más destacados del informe son:
Visión General del Mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 7,2%
España es un mercado creciente para el whisky, con preferencia por el whisky escocés. El país también cuenta con una creciente producción nacional de esta bebida alcohólica, principalmente en forma de whiskies de malta y mezclas. Los bares y restaurantes españoles ofrecen una gran variedad de opciones, y los clubes y catas de whisky son cada vez más populares, lo que determinó un valor del mercado en 2021 de 1.750 millones de dólares. Se espera que el mercado español del whisky siga creciendo en los próximos años.
Con la mejora de la economía, los consumidores españoles son más capaces de permitirse productos de whisky premium. También existe una tendencia al alza de los consumidores que buscan productos alcohólicos premium y de alta calidad en España, incluido el whisky. La industria turística española sigue creciendo y los turistas están cada vez más interesados en probar productos locales, incluido el de español. La producción nacional de whisky en España está aumentando junto con el crecimiento de los canales de venta en línea, como los sitios web de comercio electrónico y las tiendas de licores en línea, está facilitando a los consumidores españoles la compra de whisky.
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Industry Definition and Major Segments
Whiskey is a distilled spirit made from fermented grain, which is aged in wooden barrels, which gives it its unique flavour and aroma. The exact production process, type of grain used, and aging process vary by region, resulting in different types of whiskey, such as Scotch, bourbon, Irish whiskey, and Japanese whiskey, typically made from barley, corn, rye, or wheat.
based on product, the market is widely classified into:
• American Whiskey
• Irish whiskey
• Scotch Whisky
• Canadian Whisky
• Others
On the basis of quality, the industry is divided into:
• Premium
• Premium High-end
• Super-Premium
The industry is categorised by distribution channel into:
• Off Trade
o Supermarkets and Hypermarkets
o Discount Stores
o Online Stores
• On Trade
o Restaurants and Bars
o Liquor stores
o Other
Key regions covered include:
• Andalusia
• Catalonia
• Madrid
• Valencian Community
• Rest of Spain
Market Trends
The trend towards premiumization in the Spanish whiskey market continues, with consumers seeking higher-quality, premium whiskey products. Also, the domestic production of Spanish whiskey is increasing, with new distilleries emerging and existing producers expanding their offerings. As a result, the craft whiskey trend is growing in Spain, with consumers seeking unique, artisanal whiskey products.
There is also an increased Interest in Whiskies from non-traditional regions as Spanish consumers are becoming more interested in trying whiskies from places, such as Japan and Taiwan. Moreover, there is an increasing focus on Sustainability and Ethical Production: Spanish consumers are becoming more environmentally and socially conscious, and this is reflected in their alcohol purchasing habits, including whiskey. Furthermore, producers are utilizing innovative packaging and marketing techniques to appeal to Spanish consumers and stand out in the market.
Key Market Players
The major players in the market are:
• Diageo PLC
• Bacardi Ltd
• Asahi Group Holdings Ltd
• Pernod Ricard SA
• Brown-Forman
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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