The ‘Southeast Asia Sports and Outdoor Toys Market Size, Share, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the Southeast Asia sports and outdoor toys market, assessing the market on the basis of its segments like age group, distribution channel, and country.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Southeast Asia Sports and Outdoor Toys Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): USD 922.89 million
- Forecast CAGR (2023-2028): 6.90%
- Forecast Market Size (2028): USD 1,373.15 million
The growing population of children in Southeast Asia and increasing importance of active play are driving the growth of the Southeast Asia sports and outdoor toys market. Rising awareness among parents regarding the harmful effects of extensive screen exposure on children are resulting in a renewed emphasis on playing traditionally, thereby increasing the demand for sports and outdoor toys. These toys also are beneficial to the physical and mental health of children, which is further increasing their demand. Playing with sports and outdoor toys helps boost the immune system of children, aids in bone and muscle development, prevents weight gain, and reduces risk of lifestyle ailments such as diabetes and heart disease.
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Children between 5 and 10 years of age are a significant age group in the Southeast Asia sports and outdoor toys market. This can be attributed to the presence of a sizable regional population of children in that age group and their relatively high energy levels. Between the ages of 5-10 years, children have higher energy levels and are becoming more independent leading to a heightened interest and preference for sports and outdoor toys. These toys help children in the ages of 5-10 years in improving their coordination and motor skills and in playing together with other kids.
Southeast Asia Sports and Outdoor Toys Industry Definition and Major Segments
Sports and outdoor toys are toys that are specifically aimed at use by children in sports activities or playing outdoors. These toys encourage children to play outside, can help their hand-eye coordination, and motivate them to be active. Sports toys engage children in specific sports while general outdoor toys increase the exposure of children to fresh air.
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Based on age group, the market is divided into:
- Less than 5 Years
- Between 5-10 Years
- Above 10 Years
On the basis of distribution channel, the market is classified into:
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channel
- Others
By country, the market is categorised into:
- Indonesia
- Vietnam
- Thailand
- Philippines
- Malaysia
- Others
Southeast Asia Sports and Outdoor Toys Market Trends
Rising popularity of various sports in the region, such as cricket, badminton, and football, is a key trend in the Southeast Asia sports and outdoor toys market. Increasing exposure of kids towards sports through television, other children, family, and school, are resulting in more children expressing an interest in these sports. Availability of age-appropriate and kid-friendly sports toys is encouraging more parents to purchase sports toys for their children.
Meanwhile, classic outdoor toys, including ride-on toys and sensory toys, continue to witness a steady demand in the Southeast Asia sports and outdoor toys market. With relatively stable outdoor temperatures in the region, children often prefer playing outside, particularly with friends. Increasing urbanisation is resulting in a greater concentration of children in specific areas due to which more children are playing in groups.
Offline distribution channels such as hypermarkets and supermarkets and departmental stores are anticipated to continue to hold a significant share of the Southeast Asia sports and outdoor toys market. In offline distribution channels, parents and children can test out various sports and outdoor toys and children have greater visualisation and insights into the final toy. Attractive merchandising draws the interest of children because of which they become more motivated to play with the toys after purchase.
Key Market Players
The major players in the Southeast Asia sports and outdoor toys market report are:
- Decathlon
- Hasbro, Inc
- Mattle Inc.
- The Walt Disney Company
- PlanToys
- Simba Dickie Group
- Kidzlet Play Structures Pvt. Ltd.
- Victor Toys Manufacturing Co.,Ltd
- Others.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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