According to the report by Expert Market Research (EMR), the Southeast Asia sports and outdoor toys market reached a value of nearly USD 986.57 million in 2023. Aided by increasing economic growth and rising disposable incomes, the market is projected to further grow at a CAGR of 6.9% between 2024 and 2032 to reach a value of around USD 1793.20 million by 2032.
The sports and outdoor toys market in Southeast Asia is witnessing unprecedented growth, primarily fuelled by the increasing awareness amongst parents and guardians about the pivotal role of physical activities in children’s holistic development. This heightened consciousness is steering a significant shift towards outdoor play, subsequently amplifying the demand for sports and outdoor toys. Moreover, the escalating concerns regarding screen time and its potential adverse effects on children’s physical and mental health are prompting parents to encourage more outdoor playtime, further propelling Southeast Asia sports and outdoor toys market growth.
Another critical factor contributing to the expansion of this market is the region’s robust economic development, which has led to an uptick in disposable incomes. This economic prosperity allows families to allocate more resources towards recreational and educational toys that promote physical activity. Additionally, the surge in urbanisation and the development of public parks and recreational areas in Southeast Asian cities are providing ample opportunities for outdoor play, thus fostering the Southeast Asia sports and outdoor toys market growth.
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The proliferation of e-commerce platforms and online retail channels has also played a significant role in the market expansion. The convenience of online shopping, coupled with the wide array of product offerings and competitive pricing, has made sports and outdoor toys more accessible to consumers across Southeast Asia. E-commerce platforms are not only expanding the market’s reach but also enabling manufacturers and retailers to tap into previously untapped segments.
One of the most prominent trends observed in the Southeast Asia sports and outdoor toys market is the growing inclination towards eco-friendly and sustainable products. With increasing environmental awareness, consumers are showing a preference for toys made from non-toxic and sustainable materials. Manufacturers are responding to this demand by innovating and introducing eco-friendly product lines.
Another noteworthy trend is the integration of technology into traditional outdoor toys. Technological advancements are being harnessed to enhance the play value of sports and outdoor toys, making them more engaging and interactive. Products that incorporate augmented reality (AR), GPS tracking for outdoor scavenger hunts, and interactive mobile applications are gaining popularity, merging the physical and digital play experiences.
Looking ahead, the Southeast Asia sports and outdoor toys market is poised for more innovative breakthroughs. The focus on interactive and educational playthings that promote physical well-being and cognitive development is becoming increasingly prominent. This innovation wave is not just about adding features but about creating value that resonates with both children and their guardians. Companies are also leveraging social media and influencer partnerships to connect with their audience more effectively, creating a community around outdoor play and wellness. There is a shift towards more engaged, health-conscious, and technologically integrated play experiences that enrich the lives of children across Southeast Asia, making it a vibrant and dynamic sector with boundless potential for growth and innovation. This is one of the key Southeast Asia sports and outdoor toys market trends.
Countries like Indonesia, Thailand, and Malaysia are emerging as significant contributors to the market growth within the Southeast Asia region. These countries, with their large young populations and increasing middle-class demographics, present lucrative opportunities for the Southeast Asia sports and outdoor toys market. Moreover, government initiatives aimed at promoting physical activity among children and the establishment of community playgrounds and sports facilities are expected to further stimulate the market growth in these regions.
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The Southeast Asia sports and outdoor toys market is on a promising growth path, buoyed by the increasing awareness of the benefits of outdoor play, rising disposable incomes, and the proliferation of the e-commerce sector. As the market continues to evolve, the trends towards sustainability and technological integration are expected to shape its future. With a comprehensive understanding of market dynamics and consumer preferences, stakeholders can harness the immense potential this region offers for sports and outdoor toys.
Market Segmentation
The market can be divided based on age group, distribution channel, and country.
Market Breakup by Age Group
- Less than 5 Years
- Between 5 – 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channel
- Others
Market Breakup by Country
- Indonesia
- Vietnam
- Thailand
- Philippines
- Malaysia
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Southeast Asia sports and outdoor toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- Decathlon
- Hasbro, Inc
- Mattle Inc.
- The Walt Disney Company
- PlanToys
- Simba Dickie Group
- Kidzlet Play Structures Pvt. Ltd.
- Victor Toys Manufacturing Co.,Ltd
- Others
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