According to the report by Expert Market Research (EMR), the South Korea protein powder market is projected to grow at a CAGR of 12.1% between 2024 and 2032. Aided by the burgeoning demand for protein supplements in the region, the market is expected to grow significantly by 2032.
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Protein powder, an essential supplement for muscle growth, recovery, and overall health, is gaining immense popularity in South Korea. Typically derived from sources like whey, casein, soy, and peas, these powders have become integral in the diets of athletes, bodybuilders, and health enthusiasts. Their ease of use and efficiency in providing essential nutrients have made them a staple in health and fitness routines.
The substantial South Korea protein powder market growth is primarily driven by the increasing awareness of health and fitness. The rise in gym and fitness centre memberships, coupled with the growing trend of bodybuilding and athleticism, has significantly boosted the demand for protein supplements. Additionally, the shift towards healthier lifestyles and the inclusion of high-protein diets are key factors propelling this market growth.
Moreover, the advent of plant-based and organic protein powders has catered to the evolving dietary preferences of consumers, especially among vegetarians, vegans, and those with lactose intolerance. This diversification in product offerings has expanded the consumer base, further boosting the South Korea protein powder market demand.
The digitalisation of retail and the proliferation of e-commerce platforms have played a pivotal role in the accessibility and popularity of protein powders in South Korea. Online channels offer consumers a convenient way to explore, compare, and purchase a wide range of protein supplements, often at competitive prices. This has not only increased the product visibility but also facilitated the entry of international brands into the South Korean market.
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Looking forward, the market is ripe with opportunities for growth and expansion. There is a growing potential for developing specialised protein powders catering to specific needs, such as weight management, women’s health, and age-specific formulations. According to the South Korea protein powder market analysis, the incorporation of additional health benefits, such as added vitamins, minerals, and probiotics, could further enhance product appeal.
South Korea Protein Powder Market Segmentation
The market can be divided based on type, nature, and distribution channel.
Market Breakup by Type
- Animal-based
- Whey Protein
- Egg Protein
- Casein
- Collagen
- Others
- Plant-based
- Pea
- Soy
- Hemp
- Brown Rice
- Others
Market Breakup by Nature
- Organic
- Conventional
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea protein powder market. Some of the major players explored in the report by Expert Market Research are as follows:
- Optimum Nutrition
- Amway Korea Ltd.
- Herbalife Korea Co. Ltd.
- Sequel Natural LLC. (Vega)
- THG Nutrition Limited (Myprotein)
- Others
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