According to a new report by Expert Market Research titled, “South Korea Massage Chair Market Share, Size, Report and Forecast 2024-2032″, the South Korea massage chair market reached a value of around USD 202.50 million in 2023. Aided by technological changes and rising disposable incomes, the market is projected to grow at a CAGR of 12.5% between 2024 and 2032 to reach a value of nearly USD 575.05 million by 2032.
Massage chairs have become an integral part of the South Korean lifestyle, known for their advanced technology and innovative features. These chairs are designed to offer a range of massage techniques, such as kneading, tapping, shiatsu, and airbag compression, providing users with a spa-like experience in the comfort of their homes. The growing awareness of the health benefits associated with regular massage, including stress reduction, improved blood circulation, and relief from muscle tension, has significantly contributed to the market’s growth.
South Korea is at the forefront of technological innovation, and this is evident in the market. The integration of features like AI-driven body scanning, voice control, and IoT connectivity has enhanced the user experience, attracting a broader consumer base. This is one of the key South Korea massage chair market trends.
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The rising trend of health and wellness has led to increased consumer spending on products that promote physical and mental well-being. Massage chairs, with their therapeutic benefits, have become a popular choice among health-conscious individuals.
The rising trend of health and wellness has led to increased consumer spending on products that promote physical and mental well-being. Massage chairs, with their therapeutic benefits, have become a popular choice among health-conscious individuals. This is expected to contribute to the South Korea massage chair market growth.
South Korea’s ageing population has created a demand for products that cater to the needs of elderly consumers. Massage chairs are sought after for their ability to alleviate age-related ailments such as arthritis, back pain, and poor circulation.
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Rapid urbanisation and a fast-paced lifestyle have resulted in higher stress levels among the population. Massage chairs offer a convenient solution for relaxation and stress relief, making them a preferred choice for urban dwellers.
The incorporation of smart technologies like AI and IoT is becoming increasingly popular. These features allow for personalised massage experiences, adapting to the user’s body shape and preferences. This is expected to drive the South Korea massage chair market expansion.
As living spaces in South Korea are often limited, there is a growing demand for compact and portable massage chairs that can easily fit into smaller apartments and be moved around as needed.
Consumers are looking for massage chairs that not only offer functionality but also blend seamlessly with their home decor. Sleek designs and a variety of colour options are becoming important selling points. This is expected to drive the South Korea massage chair market development.
Online sales channels are gaining traction, as they offer the convenience of home delivery and the ability to compare different models and prices. Companies are also expanding their presence in shopping malls and department stores to increase visibility and accessibility.
The South Korean government has set regulations and standards for massage chairs to ensure consumer safety and product quality. Compliance with these regulations is crucial for manufacturers and distributors operating in the market. Additionally, certifications such as KC (Korea Certification) mark are important for gaining consumer trust.
The South Korea massage chair market is poised for continued growth in the forecast period, driven by a strong focus on health and wellness, technological advancements, and changing lifestyle trends. As consumers increasingly seek products that offer relaxation and therapeutic benefits, the demand for massage chairs is expected to rise. Manufacturers and retailers that stay ahead of consumer preferences and technological trends will be well-positioned to capitalise on the opportunities in this dynamic market.
Market Segmentation
The market can be divided based on nature, product, end-use, and distribution channel.
Market Breakup by Nature
• Conventional
• Robotic
Market Breakup by Product
• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Targeted Massage Products
• Others
Market Breakup by End-Use
• Commercial
• Residential
Market Breakup by Distribution Channel
• Speciality Stores
• Supermarkets and Hypermarkets
• Online
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea massage chair market. Some of the major players explored in the report by Expert Market Research are as follows:
• Bodyfriend Co., Ltd
• LG Electronics, Inc.
• HUTECH Industry Co., Ltd.
• Bokjeong Formulation Co., Ltd
• Fuji Medical Instruments Mfg. Co., Ltd
• Coway Co,Ltd
• SK Magic Co.,Ltd
• H Solution
• Others
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