The ‘South Korea Instant Coffee Market Size, Share, Price, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the South Korea instant coffee market, assessing the market on the basis of its segments like coffee types and distribution channels.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
South Korea Instant Coffee Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 5.4%
Instant coffee is incredibly practical, simple to make, and does not require a coffee maker or any other equipment. Consumers prefer instant coffee in both domestic and commercial settings due to its benefits like time efficiency.
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The South Korea instant coffee market is being driven by rising competition between players, prompting companies to develop instant coffee in innovative flavours and packaging to gain new clients and retain existing ones. Market players are also launching new flavours of instant coffee such as green bean, hazelnut, mocha, caramel, Italian roast, mint, and French vanilla, among others.
Customers in the country are increasingly seeking economical and practical coffee solutions that may be made at home or on the go, which is aiding the South Korea instant coffee market development.
South Korea Instant Coffee Industry Definition and Major Segments
Instant coffee is a beverage, commercialised in the form of concentrated soluble coffee powder and derived from real coffee beans. It is made by brewing regular coffee at a more concentrated level. After the brewing process is completed, the water is removed to create dry fragments or concentrated powder.
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The market, based on coffee types, can be divided into:
- Freeze-Dried Instant Coffee
- Spray-Dried Instant Coffee
Based on distribution channels, the market can be segmented into:
- Online
- Supermarkets and Hypermarkets
- Convenience Stores
- Others
South Korea Instant Coffee Market Trends
The popularity of instant coffee has grown in South Korea in recent years as more consumers seek beverages that can be prepared conveniently and offer energy boost. Leading companies are also launching premium and speciality instant coffee with excellent flavour profiles, hence appealing to customers who seek a quick, economical, and practical coffee choice without compromising taste or quality.
South Korean instant coffee companies have made significant investments in marketing and promoting their products through a wide range of platforms. Promoting upcoming and existing products through social media influencers has become a major trend in the market to enhance brand recognition.
Furthermore, the South Korea instant coffee market expansion is being aided by the growing popularity of e-commerce platforms in the country. E-commerce platforms provide a convenient and time-efficient way to purchase various products, hence the working population is increasingly shifting towards it. In addition, e-commerce websites offer a wide variety of instant coffee, which is further bolstering sales from such channels.
Key Market Players
The major players in the South Korea instant coffee market report include:
- LOTTE-Nestlé Korea Co., Ltd
- Dongsuh Companies Inc.
- Namyang Dairy Products Co., Ltd.
- Starbucks Coffee Company
- Ediya Coffee Company
- Luigi Lavazza S.p.A
- Maxpresso
- Others.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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