According to the report by Expert Market Research (EMR), the global sleepwear market size reached a value of USD 12.91 billion in 2023. Aided by the burgeoning demand for comfortable and stylish sleepwear, coupled with the increasing consumer focus on wellness and self-care, underpins this growth trajectory, the market is projected to further grow at a CAGR of 9.7% between 2024 and 2032 to reach a value of USD 29.70 billion by 2032.
Sleepwear, encompassing nightgowns, pyjamas, robes, and nightshirts, is an essential segment of the apparel industry. Its evolution from mere functional attire to a fashion statement reflects the changing consumer attitudes towards leisure and relaxation wear. The sleepwear market growth is further fuelled by innovations in fabric technology, design, and the rising popularity of sleepwear as all-day loungewear, especially in the wake of the COVID-19 pandemic.
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As per the sleepwear market analysis, the growth of the sleepwear sector is primarily attributed to the impact of the dynamic design pattern on consumers. Customers are enthusiastic about embracing the latest trends and showcasing their preferred lifestyles. This competition to stay up to date with the ever-changing fashion trends is expected to encourage customers to purchase the most fashionable designs, particularly those worn by celebrities, and inadvertently lead them to discard outdated clothing.
In recent years, fashion trends have become more daring, prompting consumers to flaunt their innerwear as casual loungewear or even sleepwear, thus driving the sleepwear market forward. Additionally, the popularity of Ascension as a provider of fashionable and exquisite nightwear has compelled businesses to introduce new products to meet the increasing demands of customers.
The shift towards organic and sustainable materials is a significant trend shaping the sleepwear market. Consumers are increasingly conscious of the environmental impact of their purchases, leading to a preference for eco-friendly and ethically produced sleepwear. Brands that emphasise sustainability and transparency in their supply chains are gaining a competitive edge in this evolving market landscape, consequently driving up the sleepwear market share.
Vendors operating in the market are actively embracing sustainable manufacturing practices with the aim of reducing waste produced during the production of sleepwear and loungewear. Notably, certain vendors have formed partnerships with Fashion for Good, a sustainability incubator. Consequently, the implementation of sustainable manufacturing methods by vendors in the sleepwear and loungewear market will propel the sleepwear market expansion in the projected timeframe. Additionally, the growing demand for plus size sleepwear and loungewear will contribute to the overall growth of the sleepwear industry during the forecast period.
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E-commerce has emerged as a pivotal channel for the sleepwear market, offering consumers convenience, variety, and accessibility. The proliferation of online retail platforms and the increasing penetration of smartphones and internet services have made online shopping a preferred choice for purchasing sleepwear. Social media and influencer marketing play crucial roles in driving brand awareness and consumer engagement in the digital realm.
Sleepwear Market Segmentation
The market can be divided based on the end-user, distribution channel, and region:
Market Breakup by End- User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Discount Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sleepwear market. Some of the major players explored in the report by Expert Market Research are as follows:
- American Eagle Outfitters, Inc
- Jockey International, Inc.
- Wacoal Holdings Corporation
- Hanesbrands Inc.
- Ralph Lauren Corporation
- H & M Hennes & Mauritz AB
- PVH Corporation
- Gap, Inc
- Lunya Company
- Sleeper LLC
- Others
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