According to the report by Expert Market Research (EMR), the Saudi Arabia e-commerce cosmetics and fragrances market size is projected to grow at a CAGR of 9.5% between 2024 and 2032. Aided by the digital revolution, changing consumer behaviours, and a surge in online shopping, the market is expected to grow significantly by 2032.
In Saudi Arabia, the cosmetics and fragrances sector has always been a significant contributor to the luxury goods market. The e-commerce boom has transformed the way consumers discover, evaluate, and purchase these products, offering convenience, a wide range of options, and competitive pricing. The growth of this sector is supported by the Kingdom’s high internet penetration rate, a young and tech-savvy population, and increasing consumer confidence in online transactions.
The Saudi Arabia e-commerce cosmetics and fragrances market growth for cosmetics and fragrances is driven by several factors. The proliferation of smartphones and the internet has made online shopping a norm, with consumers appreciating the ease of access to a wide array of beauty products. Additionally, social media platforms and influencers play a pivotal role in shaping consumer preferences and promoting online shopping habits, especially among the youth.
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Another key factor propelling Saudi Arabia e-commerce cosmetics and fragrances market expansion is the government’s Vision 2030 initiative, which aims to diversify the economy and increase women’s participation in the workforce. This has led to a greater focus on personal grooming and an increased demand for cosmetics and fragrances. The relaxation of regulations, allowing for more foreign investment in the e-commerce sector, has also attracted international beauty brands to the Saudi market, further enriching the product offerings available to consumers.
As per the Saudi Arabia e-commerce cosmetics and fragrances market analysis, the convenience of mobile shopping is leading to an increase in purchases made through smartphones and tablets, with mobile-optimised websites and apps enhancing the user experience. Consumers are showing a preference for niche and indie brands that offer unique and high-quality products and this trend is driving diversity and innovation in the market.
As per the Saudi Arabia e-commerce cosmetics and fragrances market outlook, the COVID-19 pandemic accelerated the shift towards online shopping, as lockdowns and social distancing measures made consumers more reliant on e-commerce platforms for their beauty needs. This shift is likely to have a lasting impact, as consumers continue to value the convenience and safety of online shopping. While the major cities of Riyadh, Jeddah, and Dammam lead in e-commerce adoption and spending, the penetration of online shopping is rapidly expanding to smaller towns and rural areas, driven by improvements in internet connectivity and logistics networks.
There is also a growing opportunity for brands to leverage technology to offer personalised shopping experiences, such as virtual try-ons and AI-powered product recommendations in e-commerce cosmetics and fragrances market in Saudi Arabia. Additionally, investing in secure payment systems and robust logistics networks can enhance consumer trust and satisfaction. The demand for natural and organic cosmetics and fragrances is also on the rise, reflecting a global trend towards health and wellness. This opens up new avenues for brands that focus on clean beauty and sustainable practices, catering to the evolving preferences of Saudi consumers.
Technological advancements such as AR are transforming the online shopping experience. Virtual try-on features allow consumers to visualise how a product will look on them before making a purchase, reducing the uncertainty associated with online shopping and boosting the Saudi Arabia e-commerce cosmetics and fragrances market share. Subscription-based models are also becoming popular, offering consumers the convenience of regular deliveries and the opportunity to discover new products.
Saudi Arabia E-Commerce Cosmetics and Fragrances Market Segmentation
The market can be divided based on type, gender, and category.
Market Breakup by Type
- Hair Care
- Skin Care
- Make-up Products
- Deodorants
- Fragrances
Market Breakup by Gender
- Male
- Female
- Unisex
Market Breakup by Category
- Mass
- Premium
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Competitive Landscape of Saudi Arabia E-Commerce Cosmetics and Fragrances Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Saudi Arabia e-commerce cosmetics and fragrances market. Some of the major players explored in the report by Expert Market Research are as follows:
- L’Oréal S.A.
- The Estée Lauder Companies Inc.
- The Procter & Gamble Company
- Shiseido Company, Limited
- Revlon, Inc.
- Unilever PLC
- CHANEL Ltd.
- Arabian Oud
- Beiersdorf AG
- Huda Beauty Limited
- Others
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