Saudi Arabia Dietary Supplements Market Outlook
“ The Saudi Arabia dietary supplements market size was valued at USD 317.62 million in 2023, driven by the increasing health consciousness among consumers across the globe. The market is anticipated to grow at a CAGR of 9.6% during the forecast period of 2024-2032 to achieve a value of USD 724.78 million by 2032. “
Dietary Supplements: Introduction
Dietary supplements, encompassing vitamins, minerals, herbs, amino acids, and enzymes, are widely utilised to augment health and wellness. These products, available in various forms such as tablets, capsules, powders, and liquids, aim to provide essential nutrients that may be missing or insufficient in one’s diet. The rising awareness of health benefits associated with dietary supplements has significantly increased their consumption. While they can enhance overall health, boost energy, and improve immune function, it is crucial to approach their use with informed caution. Consulting healthcare professionals before starting any supplement regime ensures safe and effective integration into a balanced dietary plan.
Key Trends in the Saudi Arabia Dietary Supplements Market
The Saudi Arabia dietary supplements market is experiencing significant growth, driven by various factors and emerging trends, including:
- Rising Health Awareness: The increasing awareness of health and wellness among the Saudi population is a major driver of the market. With a growing focus on preventive healthcare, consumers are more inclined to use dietary supplements to enhance their overall well-being and address specific health concerns.
- Prevalence of Lifestyle Diseases: The rising prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions is contributing to the demand for dietary supplements. Consumers are seeking supplements that can help manage these conditions and improve their quality of life.
- Growing Aging Population: The aging population in Saudi Arabia is driving the demand for dietary supplements aimed at addressing age-related health issues such as joint health, bone density, and cognitive function. This demographic trend is expected to continue boosting market growth.
- Technological Advancements: Innovations in supplement formulations and delivery methods are enhancing the appeal and effectiveness of dietary supplements. Advances such as time-release capsules, improved bioavailability, and personalized nutrition solutions are attracting more consumers to the market.
- Government Initiatives and Regulations: Supportive government policies and regulations are promoting the use of dietary supplements. The Saudi Food and Drug Authority (SFDA) is actively regulating and ensuring the quality and safety of supplements available in the market, which is increasing consumer confidence.
- E-commerce Growth: The rise of e-commerce platforms is making dietary supplements more accessible to consumers across Saudi Arabia. Online shopping convenience, coupled with a wide range of product options, is driving the growth of the market.
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Saudi Arabia Dietary Supplements Market Segmentation
Market Breakup by Product Type
- Vitamins
- Combination Dietary Supplement
- Protein
- Herbal Supplement
- Fish Oil and Omega Fatty Acid
- Others
Market Breakup by Form
- Capsules
- Tablets
- Powder
- Soft Gels
- Liquid
Market Breakup by Application
- Immunity
- General Health
- Energy and Weight Management
- Bone and Joint Health
- Others
Market Breakup by Distribution Channel
- Pharmacies and Drug Stores
- Online
- Supermarkets and Hypermarkets
- Others
Market Breakup by End-User
- Adults
- Geriatric
- Pregnant Females
- Children
- Infants
Market Breakup by Region
- Northern and Central
- Western
- Southern
- Eastern
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Saudi Arabia Dietary Supplements Market Overview
The Saudi Arabia dietary supplements market has witnessed significant growth in recent years, driven by increasing health awareness, rising disposable incomes, and a growing focus on preventive healthcare. The market encompasses a wide range of products, including vitamins, minerals, amino acids, enzymes, and herbal supplements, catering to various consumer needs such as enhancing general health, boosting immunity, and supporting specific health conditions.
Geographically, the market is segmented into four main regions: Northern and Central, Western, Southern, and Eastern Saudi Arabia, each exhibiting distinct market dynamics and consumer preferences.
The Northern and Central region, home to the capital city Riyadh, is a major hub for economic and healthcare activities. This region boasts a high population density and a relatively affluent demographic, which significantly contributes to the demand for dietary supplements. Consumers in this region are well-informed and display a strong preference for premium and branded supplements. The presence of numerous healthcare facilities, pharmacies, and retail outlets further supports the accessibility and availability of dietary supplements. Additionally, government initiatives promoting health and wellness have spurred the adoption of these products among the populace.
The Western region, encompassing cities like Jeddah and Mecca, is another vital area for the dietary supplements market. This region attracts a large number of international visitors and pilgrims, especially in Mecca, which influences the demand for health-related products. The Western region has a diverse population with varied dietary habits, leading to a robust market for supplements that address nutritional deficiencies and promote overall health. The influence of Western lifestyles and the high penetration of retail chains and pharmacies contribute to the strong market presence of dietary supplements in this area.
In the Southern region, which includes cities like Abha and Jizan, the market for dietary supplements is gradually expanding. This region has a lower population density compared to the Northern and Central and Western regions, and the economic development is relatively slower. However, increasing health consciousness and improving economic conditions are driving the demand for dietary supplements. Consumers in the Southern region are becoming more aware of the benefits of these products, and local healthcare providers are playing a crucial role in educating the population about the importance of nutritional supplements.
The Eastern region, home to cities like Dammam and Al Khobar, is a significant market for dietary supplements due to its strategic location and robust economic activities, particularly in the oil and gas sector. This region has a high expatriate population, which influences dietary supplement consumption patterns. The presence of numerous multinational corporations and a well-established retail infrastructure facilitate the availability of a wide range of dietary supplements. The Eastern region’s population is generally well-educated and health-conscious, leading to a growing demand for supplements that support active lifestyles and address specific health needs.
Saudi Arabia Dietary Supplements Market: Competitor Landscape
The key features of the market report include patent analysis, grants analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
- Bayer Saudi Arabia, LLC
Established in 1863, Bayer AG is a global enterprise with core competencies in the life sciences fields of health care and agriculture. Bayer Saudi Arabia, LLC, a subsidiary of Bayer AG, operates with its headquarters in Riyadh, Saudi Arabia. The company’s primary portfolio includes pharmaceuticals, consumer health products, and agricultural solutions. Their renowned products include aspirin, Claritin, and various crop protection chemicals. Bayer is committed to improving health and well-being through innovative solutions and sustainable practices, making significant contributions to medical and agricultural advancements in the region.
- Procter & Gamble Company (Abudawood Group)
Procter & Gamble (P&G), founded in 1837, is a multinational consumer goods corporation headquartered in Cincinnati, Ohio. The Abudawood Group, a leading distribution partner in Saudi Arabia, manages P&G’s operations in the region. The company’s extensive portfolio includes household names such as Tide, Pampers, Gillette, and Head & Shoulders. P&G focuses on providing high-quality products that enhance everyday life. With a strong emphasis on innovation and sustainability, the company continues to expand its presence and influence in the Saudi market, delivering trusted brands to consumers across the kingdom.
- Abbott Saudi Arabia Trading LLC
Abbott Laboratories, established in 1888, is a global healthcare company with its headquarters in Abbott Park, Illinois. Abbott Saudi Arabia Trading LLC, a key branch of the company, operates out of Riyadh. Abbott’s main portfolio includes a diverse range of products such as medical devices, diagnostics, branded generic medicines, and nutritional products. Well-known products include Similac infant formula, Ensure nutritional drinks, and the FreeStyle range of glucose monitoring devices. Abbott is dedicated to improving health outcomes and quality of life by offering cutting-edge healthcare solutions tailored to the needs of the Saudi population.
- Pfizer Saudi Limited
Founded in 1849, Pfizer Inc. is a leading pharmaceutical corporation headquartered in New York City. Pfizer Saudi Limited, its regional arm, is based in Riyadh, Saudi Arabia. Pfizer’s product portfolio spans a wide array of pharmaceuticals and vaccines, with notable products including Lipitor, Viagra, and the widely used COVID-19 vaccine, Comirnaty. The company focuses on advancing wellness, prevention, treatments, and cures for the most feared diseases. Pfizer’s commitment to healthcare innovation and its robust research and development pipeline underscore its pivotal role in enhancing health standards in Saudi Arabia.
- Nestlé S.A. (Al Muhaidib Group)
Nestlé S.A., established in 1867, is the world’s largest food and beverage company, headquartered in Vevey, Switzerland. In Saudi Arabia, Nestlé operates in partnership with the Al Muhaidib Group, with its regional headquarters in Riyadh. Nestlé’s extensive portfolio includes popular brands like Nescafé, KitKat, Maggi, and Nestlé Pure Life. The company is committed to enhancing quality of life and contributing to a healthier future through its products. Nestlé focuses on nutrition, health, and wellness, aiming to meet the diverse needs of consumers across Saudi Arabia with high-quality and trusted food and beverage options.
Other key players in the market include Applied Nutrition Ltd. (AmCan International Group, Inc), ARKOPHARMA Laboratories Co. Ltd. (Bashir Skakib Al – Jabri & Co. Ltd.), Glanbia Performance Nutrition, Inc. (Amcan International Group), Vitabalans Oy, Vytaloy wellness, Glaxo Saudi Arabia Limited, Bionova Lifesciences Pvt. Ltd., and The Archer-Daniels-Midland Company.
At Expert Market Research, we strive to provide you with the latest information. The numbers in the article are indicative and may differ from the actual report.
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