According to the report by Expert Market Research (EMR), the global probiotic supplements market is projected to grow at a CAGR of 9.8% between 2024 and 2032. Aided by the increasing consumer awareness of digestive health and the overall wellness benefits offered by probiotic, the market is expected to grow significantly by 2032.
Probiotic supplements, comprising live beneficial bacteria and yeasts, are designed to improve gut health, enhance immune function, and balance the body’s natural microbiome. These supplements have gained immense popularity across diverse consumer segments, from infants to the elderly, due to their wide-ranging health benefits, including aiding digestion, enhancing nutrient absorption, and reducing the incidence of certain infections.
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The driving force behind the probiotic supplements market demand is the growing health consciousness among consumers worldwide. There has been a noticeable shift towards preventative healthcare, with a focus on maintaining a balanced diet and a healthy lifestyle. This shift has led to an increased demand for dietary supplements, particularly probiotics, due to their perceived health benefits.
Another factor propelling the market growth is the rising prevalence of gastrointestinal disorders and increasing research supporting the role of probiotics in managing these conditions. The growing body of scientific evidence highlighting the effectiveness of probiotics in treating conditions like irritable bowel syndrome (IBS), diarrhoea, and inflammatory bowel disease (IBD) has further boosted their popularity.
The probiotic supplements market outlook is also getting influenced by the burgeoning demand for natural and organic products. As consumers become more aware of the adverse effects of synthetic additives, there is a growing preference for natural supplements, including probiotic products. This trend is particularly strong in developed markets, where consumers are willing to pay a premium for high-quality, natural health products.
In terms of product innovation, the market has seen a surge in the development of probiotics with targeted benefits, such as improving mental health (psychobiotics), enhancing skin health, and supporting weight management. This diversification of product offerings is attracting a broader consumer base and opening new market segments.
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As per the probiotic supplements market analysis, the distribution channels for probiotic supplements have also evolved, with online sales gaining momentum due to the convenience and accessibility they offer. E-commerce platforms are playing a crucial role in market expansion, providing consumers with a wide range of options and detailed product information.
Probiotic Supplements Market Segmentation
The market can be divided based on source, form, distribution channel, application, and region.
Market Breakup by Source
- Bacteria
- Yeast
- Others
Market Breakup by Form
- Liquid
- Dry
- Capsules
- Chewable
- Tablets
- Powder
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Pharmacies
- Online
- Others
Market Breakup by Application
- Gastrointestinal Health
- Immune Health
- Oral Health
- Urinary Tract Health
- Vaginal Health
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global probiotic supplements market. Some of the major players explored in the report by Expert Market Research are as follows:
- BioGaia AB
- i-Health, Inc. (DSM)
- DuPont de Nemours, Inc.
- Probi AB
- Sanofi
- Lifeway Foods Inc.
- Others
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