According to the report by Expert Market Research (EMR), the global preserved flowers market is projected to grow at a CAGR of 5.70% between 2024 and 2032. Aided by the growing trend of sustainable and the rising demand for lasting décor options, the market is expected to grow significantly by 2032.
Preserved flowers, known for their enduring beauty and minimal maintenance requirements, have gained popularity across various sectors, including home decor, weddings, and corporate events. These flowers undergo a unique preservation process, which allows them to maintain their natural appearance and texture for months or even years, unlike fresh flowers that wilt within days.
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The increasing demand for preserved flowers is driven by several factors, including the growing consumer preference for sustainable and long-lasting decor options. The shift towards eco-friendly products, coupled with the aesthetic appeal and cost-effectiveness of preserved flowers, contributes to the market’s expansion. Additionally, the versatility and wide range of applications of preserved flowers, from personal use in home decoration to professional use in event planning and hospitality, further stimulate the global preserved flowers market growth.
One of the primary catalysts propelling the market is the rising trend of eco-conscious consumerism. As individuals become more aware of their environmental impact, the demand for sustainable and reusable decorative items like preserved flowers increases. Furthermore, the innovation in preservation techniques, which enhances the quality and longevity of the flowers, plays a significant role in attracting consumers seeking durable and low-maintenance decor solutions. This is one of the key global preserved flowers market trends.
The expansion of online retail platforms has also significantly contributed to the market’s growth. These platforms offer a wide variety of preserved flowers, enabling consumers to easily access and purchase them from anywhere in the world. This convenience, combined with the ability to customise orders and the availability of a broad range of floral arrangements, has led to an uptick in consumer purchases of preserved flowers, driving the global preserved flowers market expansion.
Customisation and personalisation emerge as significant trends, with consumers seeking unique and tailored floral arrangements that reflect their styles or convey specific sentiments. Providers that offer bespoke services, including custom colouration, arrangement styles, and incorporation of preserved flowers with other elements such as dried fruits or decorative foliage, are gaining a competitive edge. This trend towards personalisation is particularly pronounced in the wedding and event planning sectors, where the demand for distinctive and thematic decor is high, fuelling the global preserved flowers market growth.
Despite the promising growth prospects, the global preserved flowers market faces challenges related to the perception of value and authenticity. Some consumers may prefer fresh flowers due to their natural scent and perceived freshness, viewing preserved flowers as less desirable. Additionally, the initial cost of preserved flowers can be higher than fresh ones, which might deter budget-conscious buyers.
Furthermore, maintaining the quality and consistency of preserved flowers during transportation and storage poses logistical challenges. Exposure to extreme temperatures or humidity can affect their appearance and longevity, necessitating careful handling and packaging to preserve their quality until they reach the consumer.
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The global preserved flowers market, however, is poised for significant growth, buoyed by the increasing consumer shift towards sustainable, long-lasting decor options and advancements in floral preservation. As the market navigates challenges related to consumer perception and logistical complexities, the focus on enhancing product quality and expanding distribution channels will be key to maximising its potential. With continued innovation and strategic market positioning, preserved flowers are set to redefine floral aesthetics and consumption, offering an eco-friendly alternative that captures the beauty of nature in a lasting form.
Preserved Flowers Market Segmentation
The market can be divided based on flower type, preservation technique, price, application, and region.
Market Breakup by Flower Type
- Peony
- Carnations
- Lavender
- Gardenia
- Orchid
- Rose
- Others
Market Breakup by Preservation Technique
- Silica Gel
- Pressing
- Glycerine
- Air Drying
- Sand
- Others
Market Breakup by Price
- Low
- Medium
- High
Market Breakup by Application
- Weddings and Event Decorations
- Home Decoration
- Unique Gifts
- Jewellery and Fashion Accessories
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global preserved flowers market. Some of the major players explored in the report by Expert Market Research are as follows:
- Rose Amor
- Eternal Roses
- Verdissimo Forever Young Sau
- Florever.Co., Ltd.
- Excellent Flowers Inc.
- Ohchi Nursery Ltd.
- Iluba
- VAC International
- Fora Nature Ltd
- Shida Preserved Flowers Ltd
- Others
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