The ‘Global Oats Market Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global oats market, assessing the market on the basis of its segments like product type, application, and major regions.
Oats Market Share, Size, Price, Growth, Trends, Industry Report, Key Player, Major Segments and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Size (2022): 27.73 million tons
• Forecast CAGR (2023-2028): 3.8%
• Forecast Market Size (2028): 34.69 million tons
The global oats market has observed a rapid growth with time due to rising awareness regarding the health benefits associated with oats. They are a good source of dietary fibre and are used commonly for increasing satiety and supressing appetite. Oats also help in digestion which helps an individual improve weight management. Additionally, oats are considered to be incredibly nutritious because of the presence of carbohydrates and fibres along with proteins, vitamins, and minerals, further increasing its demand from the health-conscious population from all around the world.
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Busy lifestyles are encouraging people to choose quick and easy breakfast options which is increasing the demand for oats globally. With increasing incidences of cardiac conditions, the demand for oats has also increased as they contain beta-glucan fibre that helps in lowering cholesterol and acts as an antioxidant, preventing LDL oxidation responsible for causing heart disease. Oats contain amino acids and various other nutrients that produce melatonin which ultimately aids in inducing sleep. The carbohydrates present in oats release serotonin that helps reduce stress. These factors help in enhancing sleep quality of the consumers globally.
Industry Definition and Major Segments
Oats are a type of cereal grain that are full of fibres and nutrients used as a feed for livestock and a healthy food product for humans. They are mostly found in the fields of barley and wheat and are commonly grown using organic cultivation processes. There are various ways of preparing oats, depending upon personal preference.
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Based on product type, the market is segmented into:
• Flakes
• Flour
• Bran
• Others
On the basis of application, the market is divided into:
• Food Use
• Feed Use
• Others
Based on region, the market is classified into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Market Trends
The key trends in the oats market include innovations and developments in oat products which are contributing to the growth of the market. Major key players in the market for oats are focussing on developing new and innovative oat products which will also serve the growing demand of the consumers resulting in strengthening the position of the oats in the market.
Developments, such as pulled oats derived from plant-based protein, are gaining popularity among consumers and attracting a greater number of vegetarians and flexitarians looking for various protein substitutes. These pulled oats tend to have a juicy type of texture which integrate the flavours very well making the final product delicious.
Europe accounted for a large share in the oats market owing to the presence of major oat-producing companies, especially in countries such as the United Kingdom, Spain, and Italy. Oat-based breakfasts are gaining popularity across the region due to rising health consciousness among the consumers. Moreover, hectic life schedules are also encouraging consumers to opt for products that suffice both nutritional intake and daily energy requirements. Increasing demand of healthy breakfast options are surging the production of oats and launch of new products such as ready-to-eat breakfast, further enhancing the growth of the oats market.
Key Market Players
The major players in the global oats market report are Grain Millers, Inc., The Quaker Oats Company, Swedish Oat Fibre AB, and General Mills Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
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