The ‘Global Oats Market Size, Share, Demand, Analysis, Growth, Report, Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global oats market, assessing the market on the basis of its segments like product type, application, and region.
Oats Market Share, Size, Trends, Report, Key Player, Major Segments and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): 27.73 million tons
- Forecast CAGR (2023-2028): 3.8%
- Forecast Market Size (2028): 34.69 million tons
Oats are increasing in demand due to the rise in obesity cases throughout the world since oats lower cholesterol levels, hence reducing obesity and overweight issues. Due to their high antioxidant content, oats help to improve heart health by lowering inflammation and relaxing blood vessels. The digestive system benefits from eating oats as they contain a lot of soluble fibre, which prolongs the time food stays in the intestines. Rising awareness of the health benefits of eating oats are boosting the oats market growth.
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Leading companies are continuously expanding their product lines by releasing various oat-based foods and bakery products on the market. Companies are also introducing unique flavours for oats and oat-based goods, including flavoured oats, both savoury and sweet, which has increased the oats market expansion. The neutral flavour of oats gives consumers plenty of opportunities to experiment with recipes, adding flavour to healthy products.
Traditionally consumed as a breakfast item, product rebranding and recipe innovation is increasing the use of oats as snack items and in desserts. Health conditions have been greatly influenced by rapid urbanisation and a diet high in unhealthy food. Due to this, there is now a greater global demand for oats and consumers are drawn in by the demand for quick, nutritious food options.
Industry Definition and Major Segments
Oats are a significant food source and ranks sixth in the world’s cereal output, after maize, rice, wheat, barley, and sorghum. As a result of its excellent nutritional content, which includes dietary fibre, antioxidants, unsaturated fatty acids, beta-gluten, minerals, proteins, and vitamins, oats is a common food staple in many nations.
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Based on product type, the market is segmented into:
- Flakes
- Flour
- Bran
- Others
By application, the market is categorised into:
- Food Use
- Feed Use
- Others
On the basis of region, the market is divided into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Market Trends
A key trends propelling the growth of the global oats market is its common use in muesli, oatmeal, granola bars, oatmeal biscuits, and other nutritious breakfast and snack foods as a result of growing public awareness of the health advantages of oats. Since oats contain a number of nutrients, including soluble fibre, vitamin E, antioxidants, and essential fatty acids, their popularity as a morning cereal and a component in baked products has increased.
The market is being fuelled by the broad availability of products made from high-quality oats, as well as the significant expansion of retail chains and online marketplaces. The demand for ready-to-eat oats products has also increased due to the fast-paced lifestyles of working populations. Also, the increased production of oats has boosted the amount of oat-based products available worldwide, fuelling the oats market expansion.
Regionally, Europe accounts for a sizable share of the global market for oats, due to the presence of significant producers of oats such as Russia, Italy, the United Kingdom and Spain. Furthermore, oat-based meals, particularly for breakfast, are commonly consumed in various countries in the region. Due to the rising health consciousness and growing preference for fast, easy-to-prepare, and healthy snacks, there is a heightened demand for oats in Europe.
Key Market Players
The major players in the global oats market report are Grain Millers, Inc., The Quaker Oats Company, Swedish Oat Fiber AB, and General Mills Inc. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
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