According to the report by Expert Market Research (EMR), the North America vinyl flooring market size reached a volume of 392.83 million square metres in 2023. Aided by the thriving construction sector and accelerating urbanisation and industrialisation, the market is projected to further grow at a CAGR of 6.5% between 2024 and 2032 to reach a volume of almost 632.36 million square metres by 2032.
Vinyl flooring, known for its resilience, is a popular choice among homeowners and commercial sectors in North America. It encompasses a range of flooring products, including luxury vinyl tiles (LVT), vinyl composite tiles (VCT), and sheet vinyl. With its waterproof capabilities, ease of installation, and diverse design options, vinyl flooring is not only functional but also aligns with contemporary interior design trends.
The benefits of vinyl flooring in renovation and construction projects support the North America vinyl flooring market demand. With its capability to replicate the look of hardwood, stone, and ceramic at a fraction of the cost, vinyl flooring provides an optimal blend of beauty and practicality. Moreover, the maintenance aspect is hassle-free; spills and dirt can be easily wiped away, making it an appealing option for busy households and high traffic areas.
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Technological advancements and innovations are significantly bolstering the North America vinyl flooring market growth. With the development of rigid core technology, vinyl flooring now offers greater stability and resistance to dents and chips. Such technological feats are widening the application areas of vinyl flooring, thereby positively influencing market expansion.
In addition, environmental considerations are also boosting the market growth. Manufacturers are focusing on producing eco-friendly vinyl flooring options, leveraging recycled materials without compromising on the quality and aesthetics. Such initiatives not only cater to the environmentally conscious consumer base but also align with global sustainability goals.
From healthcare facilities, where hygiene and easy maintenance are essential components, to retail spaces where aesthetics play a crucial role, vinyl flooring is becoming a preferred choice. Furthermore, the North America vinyl flooring market trends also include the rising adoption of LVT in commercial segments, primarily due to its design flexibility and durability.
Moreover, the market for vinyl flooring has benefitted from a collaborative approach taken by key players. Strategic partnerships, mergers, and acquisitions are commonplace, aiming at expanding product portfolios and reaching a wider customer base. The consistent investment in research and development ensures the rollout of innovative products, catering to the ever-evolving consumer needs.
The North America vinyl flooring market analysis showcases an upward market trajectory. Driven by consumer preferences, technological advancements, and a robust real estate sector, vinyl flooring stands as a testament to the blend of functionality and design. The continuous innovations further strengthen the position of the vinyl flooring sector in North America.
North America Vinyl Flooring Market Segmentation
The market can be divided based on product type, sector, and country.
Market Breakup by Product Type
- Vinyl Sheet
- Luxury Vinyl Tile (LVT)
- Vinyl Composition Tile (VCT)
Market Breakup by Sector
- Residential
- Commercial
Market Breakup by Country
- United States
- Canada
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Competitive Landscape of North America Vinyl Flooring Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America vinyl flooring market. Some of the major players explored in the report by Expert Market Research are as follows:
- Armstrong Flooring Inc.
- Mannington Mills, Inc.
- American Biltrite Ltd.
- Adore Floors, Inc.
- Tarkett USA & Canada.
- Others
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