North America Next Generation Packaging Market Outlook
According to the report by Expert Market Research (EMR), the North America next generation packaging market size was valued at around USD 2.58 billion in 2023. Aided by the growing emphasis on sustainability and advancements in technology, the market is projected to grow at a CAGR of 6.4% between 2024 and 2032, reaching a value of nearly USD 4.55 billion by 2032.
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Next generation packaging refers to advanced packaging solutions that go beyond traditional packaging methods by incorporating innovative materials, technologies, and designs. These solutions are developed to meet the evolving needs of consumers, manufacturers, and regulatory requirements. Next generation packaging aims to enhance the functionality, sustainability, safety, and convenience of packaging.
The North America next generation packaging market is experiencing significant transformations, driven by advancements in technology, changing consumer preferences, and increasing environmental concerns. This market is characterised by innovations in packaging materials, designs, and functionalities that go beyond traditional packaging solutions, offering enhanced protection, extended shelf life, and improved user convenience.
Several key trends are shaping the landscape of next-generation packaging in North America, reflecting the region’s dynamic market environment and its responsiveness to global packaging trends.
One of the most prominent trends in the North America next generation packaging market is the growing emphasis on sustainability. Consumers are increasingly aware of the environmental impact of packaging waste, leading to a surge in demand for eco-friendly packaging solutions. Companies are responding by adopting biodegradable, recyclable, and compostable materials.
For instance, plant-based plastics and other biodegradable materials are being used more frequently to reduce the carbon footprint associated with packaging. This shift is further supported by stringent government regulations aimed at reducing plastic waste and promoting recycling initiatives. As a result, sustainable packaging is not only a trend but also a necessity for companies looking to maintain their position in the North America next generation packaging market and comply with regulatory requirements.
In addition to sustainability, the integration of smart packaging technologies is revolutionising the market. Smart packaging includes features such as QR codes, RFID tags, and NFC chips, which provide consumers with detailed product information, track and trace capabilities, and enhanced security. These technologies offer significant benefits for both consumers and manufacturers.
For consumers, smart packaging ensures product authenticity, freshness, and safety, while manufacturers gain valuable insights into supply chain management and consumer behaviour. The adoption of Internet of things (IoT) technologies in packaging is also contributing to the growth of this trend, enabling real-time monitoring and data collection that enhances the overall efficiency of the supply chain.
The demand for convenience is another critical driver in the North America next generation packaging market, promoting next-generation packaging innovations. Busy lifestyles and the rise of e-commerce have led to a need for packaging solutions that are easy to use, transport, and store. This has given rise to innovations such as resealable and portion-controlled packaging, which offer greater flexibility and convenience to consumers.
For example, flexible packaging formats, such as pouches and sachets, are becoming increasingly popular due to their lightweight nature and ease of use. These formats not only cater to consumer convenience but also contribute to cost savings in transportation and storage, making them attractive to manufacturers and retailers alike.
Another significant trend in the North America next generation packaging market is the focus on enhancing product shelf life and safety of food products. With increasing concerns about food safety and the rising demand for fresh and minimally processed foods, packaging solutions that extend shelf life and maintain product quality are in high demand.
Active packaging technologies, such as oxygen scavengers, moisture absorbers, and antimicrobial coatings, are being widely adopted to address these needs. These technologies help in preserving the freshness and nutritional value of food products, thereby reducing food waste and ensuring consumer safety.
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The cosmetic and personal care industry is also witnessing a surge in the adoption of next-generation packaging solutions, enhancing the North America next generation packaging market growth. With a focus on aesthetics and functionality, companies in this market are exploring innovative packaging designs that enhance the user experience while also promoting brand differentiation.
For example, airless packaging systems are gaining popularity in the skincare segment as they prevent contamination and ensure the longevity of the product. Additionally, customisable and interactive packaging designs are being used to engage consumers and create a personalised experience, further driving the demand for advanced packaging solutions in this industry.
Regulatory compliance and safety standards are playing a crucial role in shaping the North America next generation packaging market. Governments and regulatory bodies are implementing stringent guidelines to ensure the safety and sustainability of packaging materials.
Compliance with these regulations is essential for companies to avoid legal repercussions and maintain consumer trust. As a result, there is a growing focus on developing packaging solutions that meet regulatory standards while also addressing consumer preferences for safety and sustainability.
North America Next Generation Packaging Market Segmentation
The North America next generation packaging market can be divided based on type, function, material, application, and country.
Market Breakup by Type
- Active Packaging
- Intelligent Packaging
- Modified Atmosphere Packaging
Market Breakup by Function
- Moisture Control
- Temperature Indicators
- Shelf Life Sensing
- Product Tracking
- Others
Market Breakup by Material
- Plastic Paper
- Corrugated Board
- Others
Market Breakup by Application
- Food and Beverages
- Personal Care
- Healthcare
- Logistics and Supply Chain
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America next generation packaging market. Some of the major players explored in the report by Expert Market Research are as follows:
- Amcor Plc
- Sealed Air Corporation
- Constantia Flexibles Holding GmbH
- Avery Dennison Corporation
- Tetra Laval Group
- WestRock Company
- Huhtamäki Oyj
- Desiccare, Inc.
- Others
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