The ‘North America Direct Selling Market Price, Trends, Size, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the North America direct selling market, assessing the market on the basis of its segments like type, application, and country.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
North America Direct Selling Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 4.80%
The North America direct selling market is being driven by the increasing preference for entrepreneurship and the various benefits that working independently offers. Through direct selling, with a reliable supplier, individuals can start their own businesses with minimal starting and operational costs and work with flexible hours. Particularly for single parents, those with health limitations, or people facing challenges in working traditional jobs, direct selling offers lucrative benefits. As more consumers are growing aware of direct selling and are accepting this mode of sales, the customer base for target selling is expanding. Greater trust towards direct selling and availability of quality products is also motivating more consumers to purchase from direct selling.
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The rising demand for personalised products and services is another factor driving the North America direct selling market growth. In direct selling, independent sales representatives have one-on-one interactions and relationships with buyers, enabling them to offer more personalised services. Due to the scalable nature of direct selling, consumers can benefit from personalised products that have been tailored to their needs. Through one-on-one communication, sellers can also build networks and communities and gain direct and reliable feedback on further product improvements. Prices and offerings can also be personalised so suit specific customer needs, without overhead costs restricting price flexibility.
North America Direct Selling Industry Definition and Major Segments
Direct selling is a distribution channel through which products and services are sold directly to buyers without a formal or fixed business location. Also known as person-to-person retail, in direct selling, various middlemen involved in distribution and sales can be removed such as regional distribution centres and wholesalers, and costs for retail establishments are also saved.
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Based on type, the market is bifurcated into:
- Single-Level Marketing
- Multi-Level Marketing
On the basis of application, the market is divided into:
- Wellness
- Cosmetics
- Household Goods
- Others
By country, the market is segmented into:
- United States of America
- Canada
North America Direct Selling Market Trends
Among the key trends in the North America direct selling market are increasing internet penetration and rising popularity of social media. Through the internet and various social media channels, direct sellers can reach a wider range of customers, build communities, and deploy innovative promotions. The internet offers a low cost and effective means of expansion of direct sellers, also providing them with access to a vast number of suppliers. Virtual events and campaigns can also be utilised by direct sellers to generate awareness regarding products and improve sales.
Increasing demand for cosmetics in North America, among male and female users, is another crucial trend aiding the growth of the North America direct selling market. Numerous cosmetics products from leading brands are available through direct selling as well as up-and-coming new brands. Direct sellers for cosmetics tend to have extensive knowledge about cosmetics, different products, applications, and benefits. By selling directly to consumers, they can help guide new and experienced users in finding suitable products for their needs.
Multi-level marketing type of direct selling occupies a sizable share of the North America direct selling market, due to the availability of support and lower cost of entry. While single-level marketing does have higher income potential, launching an independent business may be intimidating. Joining multi-level marketing gives access to various resources and team support, enabling seamless entry and a plethora of opportunities for learning.
Key Market Players
The major players in the North America direct selling market report are:
- Amway Corp.
- Herbalife Nutrition Ltd.
- Nu Skin Enterprises, Inc.
- Tupperware
- USANA Health Sciences, Inc.
- Scentsy, Inc.
- Beachbody, LLC
- Plexus Worldwide, LLC
- Nature’s Sunshine Products, Inc.
- For Days
- Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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