According to the report by Expert Market Research (EMR), the North America direct selling market size reached a value of USD 45.14 billion in 2023. Aided by the expansion of direct selling companies into new markets and the increasing demand for personalised products and services, the market is projected to further grow at a CAGR of 2.08% between 2024 and 2032 to reach a value of USD 54.33 billion by 2032.
Direct selling is a retail channel that involves selling products and services directly to consumers, bypassing traditional retail outlets. This method of selling is often conducted through one-on-one demonstrations, in-home product parties, and online platforms. The direct selling sector in North America is characterised by a diverse range of products, including cosmetics, wellness products, household items, and personal care products.
The increasing entrepreneurial spirit among individuals, coupled with the desire for flexible working hours, has led to a surge in the number of people engaging in direct selling activities, which has impacted the North America direct selling market growth. Additionally, the growing trend of personalised shopping experiences and the rising demand for unique and niche products have further propelled the market growth.
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The advent of social media and digital marketing has revolutionised the direct selling sector in North America. Social media platforms have become powerful tools for direct sellers to reach a wider audience, showcase their products, and build personal relationships with customers. Moreover, the integration of e-commerce platforms with direct selling operations has provided a seamless shopping experience for consumers, leading to the North America direct selling market expansion.
The direct selling industry has experienced significant growth in recent years, largely due to the growing demand for side jobs to supplement household income in response to the increasing cost of living in North America. As the cost of living continues to rise, many individuals and families find it increasingly difficult to make ends meet with just one source of income. This has led to a surge in the number of people seeking additional ways to earn money and support their financial needs.
According to the North America direct selling market analysis, wellness and health products hold a significant share of the market. The increasing consumer awareness about health and wellness, coupled with the rising demand for natural and organic products, has driven the sales of wellness products through direct selling channels. Furthermore, the beauty and personal care segment is also witnessing substantial growth, driven by the demand for skincare, cosmetics, and personal care products, consequently driving up the North America direct selling market share.
The market is highly competitive, with several key players dominating the market. Companies like Amway, Herbalife Nutrition, and Mary Kay are leading the market with their extensive product portfolios and strong distribution networks. These companies are continuously innovating their product offerings and marketing strategies to maintain their market position and attract more direct sellers.
North America Direct Selling Market Segmentation
The market can be divided based on the type, application, and country.
Market Breakup by Type
- Single-Level Marketing
- Multi-Level Marketing
Market Breakup by Application
- Wellness
- Cosmetics
- Household Goods
- Others
Market Breakup by Country
- United States of America
- Canada
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Competitive Landscape of North America Direct Selling Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America direct selling market. Some of the major players explored in the report by Expert Market Research are as follows:
- Amway Corp.
- Herbalife Nutrition Ltd.
- Nu Skin Enterprises, Inc.
- Tupperware
- USANA Health Sciences, Inc.
- Scentsy, Inc.
- Beachbody, LLC
- Plexus Worldwide, LLC
- Nature’s Sunshine Products, Inc.
- For Days
- Others
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