According to the report by Expert Market Research (EMR), the North America cat food market reached a value of around USD 15.07 billion in 2023. Aided by the increasing adoption of pets and the trend of pet humanisation, the market is projected to grow at a CAGR of 4.3% between 2024 and 2032 to reach a value of nearly USD 22.22 billion by 2032.
Cat food in North America is categorised into various types, including dry cat food, wet cat food, and snacks/treats. Dry cat food dominates the North America cat food market due to its convenience, longer shelf life, and cost-effectiveness. However, wet cat food is gaining popularity owing to its higher moisture content, which is beneficial for the hydration and overall health of cats. Snacks and treats are also seeing increased consumption as owners seek to provide their pets with varied diets and indulgences that also meet nutritional needs.
The North America cat food market growth is primarily driven by the increasing adoption of cats as pets. According to the American Pet Products Association, cats are one of the most popular pets in the United States, with millions of households owning at least one cat. This rising pet ownership is paralleled by a growing concern among pet owners regarding the nutritional intake of their pets, thereby boosting the demand for premium cat food products.
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Furthermore, there is a significant shift towards organic and natural cat food products, driven by the broader consumer preference for healthier, safer, and more sustainable options. These products often feature high-quality ingredients without additives, aligning with the increasing scrutiny pet owners are applying to what they feed their pets. This is one of the key North America cat food market trends.
Technological advancements and innovation in product formulation are pivotal in shaping the market. Manufacturers are increasingly investing in research and development to create formulations that meet the specific health needs of cats at various life stages, from kittens to seniors. Products that address particular health issues such as kidney health, weight management, and digestive health are becoming more prevalent and are contributing to the North America cat food market growth.
An emerging trend that is significantly influencing the North America cat food market is sustainability. As environmental awareness increases, consumers are becoming more conscious of the ecological footprint of their purchases, including pet food. This shift is prompting cat food manufacturers to adopt more sustainable practices, such as sourcing ingredients locally, utilising eco-friendly packaging, and reducing waste in the production process. Brands that emphasise their commitment to sustainability are gaining favour among environmentally conscious pet owners, further shaping the competitive landscape. This is expected to accelerate the North America cat food market expansion.
Another significant development in the market is the rise of customised and personalised cat food offerings. Companies are leveraging technology to offer personalised nutrition solutions tailored to the unique dietary needs of individual cats, based on factors like age, breed, health condition, and activity level. This personalised approach not only enhances the health and well-being of pets but also offers pet owners a more engaging and tailored purchasing experience. This is one of the key North America cat food market trends.
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Regulatory frameworks also play a crucial role in the market dynamics. In North America, stringent quality and safety standards are enforced to ensure that cat food products are nutritious and safe for consumption. Regulatory agencies such as the Food and Drug Administration (FDA) in the United States and the Canadian Food Inspection Agency (CFIA) in Canada oversee the labelling, ingredients, and marketing of pet food. Compliance with these regulations reassures consumers about the quality of the products they purchase for their pets and helps maintain high standards across the industry.
The United States holds the largest portion of the North America cat food market share, followed by Canada. The high rate of pet ownership and the presence of major market players in the U.S. contribute significantly to its dominant position. Additionally, regulatory support for high-quality manufacturing standards and robust distribution channels across the country further facilitate the growth of the market in the region.
The North America cat food market is set to flourish in the coming years, driven by a combination of demographic trends, technological advancements, and shifting consumer preferences. As pet owners continue to treat their cats as integral family members, the demand for high-quality, nutritious, and sustainable cat food will remain strong. Companies that stay ahead of consumer trends, embrace innovation, and uphold high standards of sustainability and quality will be well-positioned for success in this dynamic market environment.
Market Segmentation
The market can be divided based on product, ingredient type, price category, distribution channel, and country.
Market Breakup by Product
- Dry Cat Food
- Cat Treats
- Wet Cat Food
Market Breakup by Ingredient Type
- Animal Derived
- Plant Derived
Market Breakup by Price Category
- Premium Products
- Mass Products
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America cat food market. Some of the major players explored in the report by Expert Market Research are as follows:
- Nestlé S.A.
- Mars, Incorporated
- Schell & Kampeter, Inc.
- Colgate-Palmolive Company
- General Mills, Inc.
- Wellness Pet Company, Inc.
- The J.M. Smucker Company
- Archer-Daniels-Midland Co.
- PLB International
- Heristo AG
- Others
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