According to the report by Expert Market Research (EMR), the Middle East and Africa natural sweeteners market is projected to grow at a CAGR of 8.30% between 2024 and 2032. Aided by the escalating demand for healthy and natural food additives and a growing aversion towards artificial sweeteners, the market is expected to grow significantly by 2032.
Natural sweeteners, derived from plant sources, are widely recognised as safer and healthier alternatives to artificial sweeteners and sugars. They are typically used to sweeten a plethora of products, spanning from baked goods, beverages, confectioneries, to dietary supplements. Stevia, agave nectar, and date sugar are among the popular natural sweeteners prominent in the Middle East and African regions. Apart from their primary role of sweetening, they also boast various health benefits, including being low in calories, having a low glycaemic index, and even possessing antioxidant properties, which resonate well with the current health-conscious consumer trends.
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According to the Middle East and Africa natural sweeteners market analysis, the mounting awareness concerning the adverse health effects of excessive sugar consumption, such as obesity, diabetes, and cardiovascular diseases, has significantly diverted consumer preferences towards natural sweeteners in the Middle East and Africa. Moreover, the robust marketing campaigns and promotions by industry players emphasising the health benefits of natural sweeteners over their artificial counterparts have further bolstered their popularity.
In addition to the health-driven demand, the Middle East and Africa natural sweeteners market demand is also propelled by diverse industrial applications. In the beverage sector, they are increasingly used in the formulation of health drinks, teas, and reduced-calorie beverages. The booming bakery and confectionery sectors also harness the potential of natural sweeteners to cater to the rising demand for ‘better-for-you’ products. Furthermore, the burgeoning dietary supplement industry in the Middle East and Africa frequently incorporates these sweeteners to enhance the palatability of their products.
Moreover, a significant trend fostering the Middle East and Africa natural sweeteners market growth is the increasing prevalence of lifestyle-driven dietary choices. As the Middle East and Africa witness a rise in veganism, vegetarianism, and other health-focused diets, natural sweeteners, due to their plant-based origins and wholesome profile, have found immense favour among these demographic segments.
Furthermore, governments and health organisations’ initiatives and regulations to reduce sugar intake in daily diets play a pivotal role in influencing the Middle East and Africa natural sweeteners market outlook. For instance, several countries in these regions have introduced sugar taxes and stringent labelling requirements, indirectly driving the demand for natural sweeteners as an apt replacement.
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Middle East and Africa Natural Sweeteners Market Segmentation
The market can be divided based on intensity, product, application, distribution channel, and country.
Market Breakup by Intensity
- High Intensity Sweeteners
- Low Intensity Sweeteners
Market Breakup by Product
- Stevia
- Maple Syrup
- Raw Honey
- Molasses
- Coconut Sugar
- Others
Market Breakup by Application
- Food
- Beverages
- Pharmaceuticals
- Personal Care
- Others
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Retail Stores
- Online Retailers
- Others
Market Breakup by Country
- South Africa
- Saudi Arabia
- Nigeria
- Egypt
- UAE
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and Africa natural sweeteners market. Some of the major players explored in the report by Expert Market Research are as follows:
- Ingredion Incorporated
- Cargill, Incorporated
- Tate & Lyle PLC
- Archer Daniels Midland Company
- Tereos S.C.A.
- Wilmar Sugar Pty Ltd.
- Others
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