According to the report by Expert Market Research (EMR), the Mexico Isotonic Drinks Market Size reached approximately USD 398.74 million in 2023. Aided by the increasing concerns regarding the rising levels of obesity, growing economy, and rising disposable income, the market is projected to further grow at a CAGR of 5.2% between 2024-2032, reaching a value of USD 538.44 million by 2032.
Isotonic drinks are beverages that contain similar concentrations of salt and sugar as in the human body, making them extremely beneficial in hydrating and replenishing lost fluids during physical activity. They are commonly consumed by athletes and fitness enthusiasts to maintain their electrolyte balance, increase energy, and improve performance. Apart from these physiological benefits, isotonic drinks are gaining traction for their appealing flavours, making them a popular choice among general consumers as well.
The growing consumer preference for healthy beverages is driving the Mexico isotonic drinks market growth. With the increasing awareness of the health benefits associated with hydration and electrolyte balance, there has been a significant shift towards isotonic drinks, leading to a surge in their demand. Additionally, the rising trend of health and fitness in Mexico has further contributed to the increasing popularity of isotonic drinks, as they are popularly consumed during workouts and sports activities.
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The expanding applications of isotonic drinks in various sectors also play a significant role in accelerating the Mexico isotonic drinks market development. In the sports sector, isotonic drinks are considered an essential part of athletes’ hydration strategy. The wellness and fitness industry utilises isotonic drinks for their hydrating properties, essential in preventing dehydration and enhancing physical performance during workouts. Moreover, isotonic drinks’ energising properties make them a favoured choice among professionals for their daily dose of refreshment and rejuvenation, thereby increasing the Mexico isotonic drinks market demand.
Furthermore, the growing demand for functional beverages in the food and beverage industry has led to an increased focus on isotonic drinks. With the rise of health-conscious consumers and the increasing popularity of beverages offering added health benefits, isotonic drinks have emerged as a preferred choice. These drinks are increasingly being incorporated into everyday diet regimes, thereby boosting the Mexico isotonic drinks market expansion.
Mexico Isotonic Drinks Market Segmentation
The market can be divided based on form, nature, packaging type, distribution channel, and region.
Market Breakup by Form
- Powder
- Liquid
- Others
Market Breakup by Nature
- Organic
- Conventional
Market Breakup by Packaging Type
- Bottled
- Metal Cans
- Pouches
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
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Competitive Landscape of Mexico Isotonic Drinks Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Mexico isotonic drinks companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- The Coca-Cola Company
- Pepsico Inc.
- Grupo Jumex
- AJE GLOBAL
- Otsuka Pharmaceutical Co., Ltd.
- Danone S.A.
- Grupo Pisa
- Ceres Pharma
- Una Marca De Ion Hydration SA DE CV
- Others
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