According to a new report by Expert Market Research titled, “Mexico Eyewear Market Share, Size, Report and Forecast 2024-2032″, the Mexico eyewear market size is projected to grow at a CAGR of 7.2% between 2024 and 2032. Aided by the growing prevalence of eyesight-related issues and the rising popularity of contact lenses, the market is expected to develop at a rapid rate during the forecast period.
Eyewear refers to items and accessories worn on or around the eyes primarily for protection, vision correction, or aesthetic purposes. It encompasses a wide range of products designed to meet different needs, from vision correction and protection to style and fashion.
The Mexico eyewear market has witnessed significant growth in recent years, driven by a combination of factors, including increased awareness of eye health, rising disposable incomes, and evolving fashion trends. This market encompasses a variety of products such as prescription glasses, sunglasses, and contact lenses, catering to diverse consumer needs and preferences.
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One of the primary drivers of the eyewear market in Mexico is the growing awareness of eye health. As more individuals recognise the importance of regular eye check-ups and the impact of vision on overall quality of life, the demand for corrective eyewear has surged.
This awareness has been fuelled by initiatives from both government and private sectors, aiming to educate the public on the necessity of proper eye care. Campaigns focusing on the dangers of prolonged screen exposure and the need for protective eyewear have also played a pivotal role in increasing the uptake of prescription glasses and contact lenses.
The Mexico eyewear market growth is further propelled by the rise in disposable incomes among the Mexican population. Economic growth and an expanding middle class have led to higher spending power, allowing consumers to invest in premium and branded eyewear products.
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This shift is evident in the increased sales of high-end sunglasses and designer frames, as consumers are not only seeking functionality but also fashion and status. The market has thus seen a blend of necessity and luxury, with brands capitalising on this trend by offering a wide range of stylish and high-quality products.
The influence of fashion and lifestyle changes is a major factor propelling the Mexico eyewear market. Eyewear has evolved from being merely a medical necessity to a fashion accessory. This transformation is evident in the variety of designs, colours, and materials available in the market.
Consumers, particularly the younger demographic, are increasingly viewing eyewear as an extension of their personal style. This trend has driven eyewear brands to collaborate with fashion designers and celebrities to launch exclusive collections, further boosting the market’s appeal.
Technological advancements have also played a crucial role in shaping the Mexico eyewear market. Innovations in lens technology, such as anti-reflective coatings, blue light filters, and photochromic lenses, have enhanced the functionality and comfort of eyewear products.
Additionally, the advent of digital platforms and e-commerce has revolutionised the way consumers purchase eyewear. Online retailers offer a wide selection of products, competitive pricing, and the convenience of home delivery, which has expanded the market reach, especially in remote areas.
Furthermore, the rising popularity of contact lens has significantly enhanced the Mexico eyewear market expansion, driven by advancements in materials and design that offer enhanced comfort and convenience.
Daily disposable lenses, in particular, have gained popularity due to their ease of use and hygiene benefits. The increasing preference for contact lenses among young adults, who seek alternatives to traditional glasses, has significantly contributed to the segment’s expansion.
Sustainability is another emerging trend influencing the Mexico eyewear market. With growing environmental consciousness, consumers are increasingly opting for eco-friendly eyewear products.
Brands are responding to this demand by introducing frames made from recycled materials and biodegradable lenses. This shift towards sustainable practices is not only appealing to environmentally conscious consumers but also aligns with global efforts to reduce carbon footprints.
In addition to these trends, the competitive landscape of the Mexico eyewear market is characterised by the presence of both international and local players. Global brands such as Luxottica, Essilor, and Safilo dominate the market with their extensive product portfolios and strong brand recognition.
However, local manufacturers and retailers are also making significant strides by offering customised solutions and catering to the specific preferences of Mexican consumers. The market is thus marked by healthy competition that drives innovation and ensures a diverse range of options for consumers.
The market is also benefiting from strategic marketing and promotional activities. Companies are leveraging digital marketing, social media influencers, and celebrity endorsements to enhance brand visibility and attract a broader audience. Seasonal discounts, loyalty programs, and in-store promotions are further boosting sales and customer engagement.
Looking ahead, the Mexico eyewear market is poised for continued growth. The increasing prevalence of vision problems, driven by lifestyle changes such as prolonged screen time and urbanisation, will sustain the demand for corrective eyewear.
Moreover, the ongoing trend of treating eyewear as a fashion accessory is expected to drive the sales of stylish and branded products. The integration of advanced technologies, such as augmented reality (AR) for virtual try-ons, is expected to further enhance the shopping experience and boost online sales.
Market Segmentation
The Mexico eyewear market can be divided based on product, price category, end user, distribution channel, and region.
Market Breakup by Product
• Spectacles
• Sunglasses
• Contact Lenses
• Others
Market Breakup by Price Category
• Mass
• Premium
Market Breakup by End User
• Men
• Women
• Unisex
Market Breakup by Distribution Channel
• Online
• Offline
Market Breakup by Region
• Baja California
• Northern Mexico
• The Bajío
• Central Mexico
• Pacific Coast
• Yucatan Peninsula
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Mexico eyewear market. Some of the major players explored in the report by Expert Market Research are as follows:
• Kering SA
• Giorgio Armani S.p.A.
• Christian Dior SE
• Johnson & Johnson Services, Inc.
• Gianni Versace S.r.l.
• EssilorLuxottica SA
• Safilo Group S.P.A.
• Alcon Vision LLC
• The Cooper Companies, Inc.
• Gramo Lenses
• Others
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