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Mexico Beer Market Report, Trends, Growth, Key Players, Share, Size, Forecast 2024-2032

According to the report by Expert Market Research (EMR), the Mexico Beer Market Size is projected to further grow at a CAGR of 6.4% between 2024 and 2032. The market is driven by the increasing demand for premium and craft beers and the growing applications of beer in various social and cultural settings. The market is expected to grow significantly by 2032.

Beer is a widely consumed alcoholic beverage made from fermented grains, primarily barley, and flavoured with hops. It plays a significant role in social and cultural traditions, making it a staple in various celebrations and gatherings. The diverse range of beer styles, including lagers, ales, stouts, and craft beers, caters to different consumer preferences, contributing to the Mexico beer market growth.

The increasing consumer preference for premium and craft beers is driving the market growth. With the rising disposable income and changing consumer preferences, there has been a significant shift towards high-quality, flavourful beers. Craft beers, known for their unique flavours and artisanal production methods, have gained popularity among Mexican consumers, leading to a surge in demand for craft breweries and specialty beer shops.

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Additionally, the rising trend of social drinking and the increasing number of beer festivals and events are significantly contributing to market growth. Beer is often associated with social gatherings, celebrations, and cultural events, making it a popular choice for consumers. The growing number of beer festivals and tasting events in Mexico provides opportunities for consumers to explore different beer styles and brands, consequently driving up the Mexico beer market share.

The expanding applications of beer in various settings also play a significant role in propelling the market. Beer is not only consumed in social and cultural events but also in restaurants, bars, and nightclubs, where it is a preferred beverage for dining and entertainment. The increasing number of food and beverage establishments offering a wide range of beer options supports the growth of the market.

Ales, known for their rich flavours and higher alcohol content, are also a major segment of the market. The growing popularity of craft beers has led to an increase in the production and consumption of ales, which offer diverse and unique flavour profiles. Stouts and porters, known for their dark, robust flavours, are gaining popularity among consumers seeking bold and distinctive beers, leading to Mexico beer market development.

The market is further segmented by distribution channel into on-trade and off-trade channels. On-trade channels, including restaurants, bars, and nightclubs, hold a significant share of the market. These establishments offer consumers the opportunity to enjoy beer in social settings, making them a preferred choice for many shoppers. The increasing number of food and beverage establishments and the growing trend of dining out support the growth of the on-trade channel.

As per the Mexico beer market analysis, the off-trade channel, including supermarkets, hypermarkets, and specialty stores, is expected to witness steady growth. Off-trade channels offer consumers the convenience of purchasing beer for home consumption, making them an attractive option for consumers. The growing trend of home entertainment and the increasing availability of premium and craft beers in retail stores are expected to further boost the growth of the off-trade channel.

The Mexico beer market is geographically segmented into regions, including Central Mexico, Northern Mexico, Southern Mexico, and others. Central Mexico, which includes Mexico City and its metropolitan area, holds the largest market share. The region’s high population density, strong economic activity, and the presence of numerous food and beverage establishments drive the demand for beer.

Northern Mexico, known for its industrial base and strong economic growth, is also a key market for beer. The region’s growing middle class and increasing disposable income support the demand for high-quality beers. Southern Mexico, with its growing focus on tourism and cultural events, is expected to witness significant growth, driven by the increasing participation in social and cultural activities.

Mexico Beer Market Segmentation

The market can be divided based on the product type, category, distribution channel, and region

Market Breakup by Product Type

  • Lager
  • Ale
  • Others

Market Breakup by Category

  • Standard Beer
  • Premium Beer

Market Breakup by Distribution Channel

  • On Trade
  • Off Trade

Market Breakup by Region

  • Baja California
  • Northern Mexico
  • The Bajío
  • Central Mexico
  • Pacific Coast
  • Yucatan Peninsula

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Competitive Landscape of Mexico Beer Market

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Mexico beer market. Some of the major players explored in the report by Expert Market Research are as follows:

  • Diageo Plc
  • Heineken Holding NV
  • Anheuser-Busch Inbev SA/NV
  • Constellation Brands, Inc.
  • Grupo Cuauhtémoc Moctezuma, SA de CV
  • Baja Brewing Co.
  • Cerveza Minerva SA de CV
  • Cervecería de Colima
  • Sierra Madre Brewing Company
  • Beer Factory de México, SA de CV
  • Others

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