The ‘Global Low- and No-Calorie Soda Market Size, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global low- and no-calorie soda market, assessing the market on the basis of its segments like type, distribution channels, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The
report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Low- and No-Calorie Soda Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028): 2.30%
The accelerating transition from unhealthy carbonated drinks towards low- and no-calorie sodas, owing to the increasing inclination towards healthy beverage alternatives, rising health awareness, and increasing prevalence of obesity, is driving the low- and no-calorie soda market growth. In addition, some of the low- and no-calorie soda variants contain caffeine which provides energy to carry out routine tasks.
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The increasing awareness pertaining to the ill-effects posed by sugary carbonated beverages is another key driving factor of the market for low- and no-calorie sodas. In addition, the dissemination of information on social media platforms, encouraging potential customers to switch from conventional sugar-based beverages towards low- and no-calorie sodas due to their health benefits, is further adding to the market growth.
Major beverage producers across the emerging economies are targeting the health concerns and sentiments of working populations, college students, and teenagers who want to lead a healthy lifestyle with good physique. Hence, greater possibilities for customer loyalty and brand recall are emerging in this field. Over the forecast period, improving accessibility of the low- and no-calorie sodas, owing to rapid urbanisation, robust development of supermarket/hypermarkets, and increasing standards of living, is expected to play a pivotal role in the low- and no-calorie soda market expansion.
Low- and No-Calorie Soda Market Definition and Major Segments
Low- and no-calorie soda, also known as zero-sugar or sugar-free soda, is defined as a type of drink which uses several artificial sweeteners colour, food additive, and natural flavours, in such a way that the overall calorie count remains low or zero. Artificial sweeteners such as sucralose, cyclamates, and saccharin, among others are crucial ingredients in these types of drinks.
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Based on type, the market is bifurcated into:
• Artificial Sweetener
• Natural Sweetener
By distribution channels, the market is segmented into:
• On Trade
• Off Trade
On the basis of region, the market is categorised into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Low- and No-Calorie Soda Market Trends
The key trends in the global low- and no-calorie soda market include the growing investments by the leading beverage producing companies aimed towards facilitating product innovations. Hence, new variants with greater nutritional value, innovative flavours, and enhanced packaging, are attracting a greater number of customers. For instance, low- and no-calorie soda without aspartame, along with immunity-boosting properties are recent innovations fuelling the growth of the market. The thriving e-commerce sector, coupled with the rising purchasing power of the working population is another crucial trend in the market for low- and no-calorie sodas. Instant grocery and beverage delivery services accessible through mobile applications is easing the accessibility of various low- and no-calorie sodas.
In regional terms, the Asia Pacific accounts for a significant share in the low- and no-calorie soda market, which is being driven by the increasing beverage consuming population base in emerging economies such as India and China. Favourable policies of various governments in the region aimed towards reducing the consumption of sugar-based carbonated drinks, in order to save the masses from obesity, high-blood pressure, cancer, and cardiovascular diseases, are expected to provide impetus to the market in the coming years. In line with this, the increasing prevalence of diabetes mellitus across is further leading to a transition from carbonated drinks to low- and no-calorie sodas.
Key Market Players
The major players in the global low- and no-calorie soda market report are
• The Coca-Cola Company
• PepsiCo Inc
• Keurig Dr Pepper Inc
• Zevia
• Polar Beverages
• others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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