El nuevo estudio de Informes de Expertos titulado ‘Mercado de Lencería en America Latina, Informe y Pronóstico 2023-2028′, analiza el mercado en base de tipo de producto, canal de distribución y regiones clave. El informe evalúa las tendencias clave del mercado y los factores que conducen al crecimiento exitoso del mercado y examina la dinámica del mercado a través de indicadores de precio y demandas en desarrollo. También cubre las limitaciones de la industria y estudia su impacto en el mercado global, mientras analiza el mercado basado en los modelos SWOT y de las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Latin America Lingerie Market 2023-2028’ , gives an in-depth analysis of the market, assessing it based on product type, distribution channel, and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe son:
Visión General del Mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 4,25%
El mercado latinoamericano de la lencería obtuvo un valor de USD 3,63 mil millones. Al ser considerado un artículo necesario para todas las mujeres del mundo y una pieza crucial de bisutería, el negocio de la lencería ha experimentado una rápida expansión en los últimos años. Además de las aparentes ventajas utilitarias que ofrece la ropa interior, las mujeres tienen una conexión emocional con las distintas marcas de lencería que seleccionan. A medida que aumenta la sofisticación de las mujeres, éstas disponen de las herramientas y los recursos necesarios para evaluar las cualidades de las distintas marcas de lencería, lo que les permite tomar decisiones de compra variadas.
La demanda de los consumidores de ropa íntima de una sola pieza sin costuras y con un aspecto natural está aumentando, lo que impulsa aún más el crecimiento del mercado mundial. Se prevé que el mercado se vea impulsado por el énfasis de los diseñadores de lencería en la producción de artículos con encajes, bordados, tejidos ricos y colores más vivos durante el período de pronóstico. Los clientes se sienten más atraídos por el color, el tejido y el estilo, lo que está motivando a los productores a lanzar prendas interiores de moda apropiadas para una serie de actividades. Jockey, por ejemplo, tiene una gran selección de sujetadores de lactancia y deportivos.
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Industry Definition and Major Segments
Lingerie is a part of women’s clothing and worn as undergarments and sleepwear. It a piece of clothing that reverberate with the trendy fashion among women as it considered to be alluring. It is an item of intimate apparel which is made from different types of material such as nylon, lycra, satin, silk, cotton and polyester.
Based on product type, the market is segmented into:
• Bra
• Panties
• Body Shapers
• Others
The distribution channels in the market include:
• Multibrand Shops
• Specialised Shops
• On-line
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Chile
• Others
Market Trends
The competition between national brands and the retailer’s private labels is the main marketing problem in the lingerie business. Both parties are interested in learning about the emotional preferences and desires of their customers. The attractiveness of lingerie in terms of fashion has endured and changed significantly over the years. Brands that create items with novel materials, embellishments, and inventive designs are pushing the market growth.
Demand for eCommerce-available zero-feel (seamless) items and work-from-home comfort apparel has significantly increased throughout the epidemic. Additionally, there has been a change in consumer shopping patterns. Due to the epidemic, a lot of women went to internet retailers for their undergarments, where they could choose from a variety of styles. Additionally, the desire to feel more at ease with one’s body image at the beach has led to the adoption of high-waist swimsuits.
Key Market Players
The major players in the market are:
• Jockey International Inc.
• L Brands Inc.
• Triumph International
• LVMH
• Marks and Spencer
• MAS Holdings Limited
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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