El nuevo estudio de Informes de Expertos titulado ‘El Mercado Latinoamericano de Software de Marketing por Correo Electrónico, Informe y Pronóstico 2022-2027′, ofrece un análisis profundo del mercado, evaluándolo por canal, despliegue, tamaño de la empresa, aplicación, uso final y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Latin America Email Marketing Software Market 2022-2027’, gives an in-depth analysis of the market, assessing it based on channel, deployment, enterprise size, application, end-use, and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators and analyzing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe son los siguientes:
Vision General del Mercado (2017-2027)
• CAGR para el periodo de pronóstico (2022-2027): X%
El mercado de software de marketing por correo electrónico está floreciendo a gran escala en América Latina al influir en las pequeñas y medianas empresas. El crecimiento del sector de TI, B2B, B2C, SaaS, SEO y SMO en las unidades de negocio está alterando las capacidades de integración de las herramientas de marketing en una dirección positiva. Además, el crecimiento proliferante de los startups en la industria del software de Email marketing está dando lugar a un cambio en la demanda de los principales actores de las herramientas de email marketing.
Los avances tecnológicos y la fuerte competencia están allanando el camino para que la industria del software obtenga mayores ingresos y beneficios. El aumento de la demanda de software de marketing por correo electrónico actualizado para captar clientes potenciales y mejorar la base de consumidores está liderando el mercado de software de marketing por correo electrónico de América Latina.
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Industry Definition and Major Segments
It is a marketing tool or service-based software with the objective to build customer relationships via sending them commercial messages like advertisements, business proposals, sale requests, etc. through E-mail. Marketers use this software to grow the subscriber count by designing customized templates and targeting groups of people to expand their reach and position.
The various channels of the email marketing market are:
• Business to Business (B2B)
• Business to Customer (B2C)
Based on deployment, the market is segmented into:
• On-Premises
• Cloud
Based on company size, the market is classified into:
• Large Enterprises
• Small and Medium Enterprises
By major software applications, the market can be divided into:
• Email Lead Generation
• Sales Reporting
• Customer Management
• Template Management
• Reporting and Analysis
• Other
Based on end uses, the market is bifurcated into:
• Banking, Finance, Security, and Insurance (BFSI)
• IT and Telecommunications
• Retail
• Healthcare
• Consumer Goods
• Travel & Transportation
• Other
Analysis conducted in market regions:
• Brazil
• Mexico
• Argentina
• Other
Market Trends
Latin America email marketing software market advancement and extension is driven by a positive outlook of the market due to outgrown outsourcing and U.S. settlement of free trade. The observations and analysis in the reports show propelling market share of email marketing software in the forecast period. Moreover, government allegiance and investments have been a massive support to the IT sector in the demand for email marketing software.
The enterprises and key players are moving towards digital transformation due to escalation in outsourcing and call centers granted by the government. Thus, resulting in high demand for business tools and marketing management software. The market size of email marketing software is poised to grow in the forecast period due to the customized demands in the software of enterprises to get a wider engagement of potential customers.
Key Market Players
The major players in the market are:
• LeadGnome, Inc.
• Adview
• Phonexa Holdings LLC
• VX Comunicação
• ConvertKit LLC
• EmailOctopus (Three Hearts Digital Ltd)
• KI Agência
• SendWorks
• Others
The report observed the expansion factors, investment ventures, acquisitions, and relationships between the current trends and consumers to conclude demand in the market of the product.
About Us:
Informes de Expertos (https://informesdeexpertos.com), the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
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*We at Informes de Expertos always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
