According to a new report by Expert Market Research titled, “Indian Pasta Market Share, Size, Report and Forecast 2024-2032″, the Indian pasta market reached a value of USD 529.3 million in 2023. Aided by the evolving food habits and the escalating influence of western cuisine on the Indian palate, the market is projected to further grow at a CAGR of 16.2% between 2024 and 2032 to reach a value of USD 1302.99 million by 2032.
Pasta, traditionally an Italian dish, has made significant inroads into Indian households over the past decade. Initially positioned as an exotic food item, pasta has seamlessly integrated itself into the Indian cuisine tapestry, with various localised versions emerging across the subcontinent. It is now a frequent feature in many urban households, especially favoured by the younger generation for its convenience, versatility, and taste.
As per the Indian pasta market analysis, the urban Indian middle class, with its exposure to global cuisines and lifestyle, is a significant contributor to the rising popularity of pasta. The younger demographic, especially, views pasta as a quick, tasty, and modern meal option. Recognising the Indian preference for indigenous flavours, many manufacturers have introduced pasta variants with spices and seasonings catering to the local palate. Examples include masala penne or spicy macaroni, resonating well with Indian consumers.
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With the health and wellness wave sweeping the nation, whole wheat, semolina, and multigrain pasta variants have gained traction, thus adding value to the Indian pasta market size. These options cater to health-conscious consumers who seek a balance between taste and nutrition.
In the fast-paced urban lifestyle, where time is a premium, ready-to-cook and instant pasta variants are witnessing robust demand. They serve as quick meal solutions for working professionals and students. The growing presence of supermarkets, hypermarkets, and online grocery shopping platforms has facilitated easy availability and visibility of diverse pasta brands and types, further fuelling the Indian pasta market demand.
From penne, spaghetti, and fusilli to macaroni, the Indian market is brimming with various pasta types. The local adaptations have further enriched the variety. Major players in the Indian pasta market include ITC’s Sunfeast Yippee! Nestle’s Maggi Pazzta, and Bambino Agro Industries, among others. These brands, with their vast distribution networks, innovative marketing, and localised flavour profiles, contribute to the Indian pasta market growth. Additionally, with a proclivity for spicy and tangy flavours, the northern regions have shown a significant liking for masala and hot garlic flavours.
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Market Segmentation
The market can be divided based on type, raw material, distribution channel, cuisine, and states.
Market Breakup by Type
• Dry Pasta
• Instant Pasta
• Fresh Pasta
Market Breakup by Raw Material
• Semolina
• Refined Flour
• Durum Wheat
• Others
Market Breakup by Distribution Channel
• Institutional
• Convenience Stores
• Hypermarkets/Supermarkets
• E-Retailing
Market Breakup by Cuisine
• White Sauce Pasta
• Red Sauce Pasta
• Mix Sauce Pasta
Market Breakup by State
• Uttar Pradesh
• Delhi
• Maharashtra
• Tamil Nadu
• Karnataka
• Gujarat
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Indian pasta market. Some of the major players explored in the report by Expert Market Research are as follows:
• Nestlé
• ITC Limited
• Bambino
• MTR Foods Pvt. Ltd.
• Others
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