India Plant Based Nutraceuticals Market Outlook
According to the report by Expert Market Research (EMR), the India plant based nutraceuticals market size is projected to grow at a CAGR of 15.00% between 2024 and 2032, propelled by increasing consumer shift towards healthier, more sustainable dietary choices and a burgeoning awareness of the holistic benefits offered by plant-based supplements.
Plant-based nutraceuticals are derived from sources such as fruits, vegetables, nuts, grains, and other plants. They are widely recognized for their health benefits, including preventive and healing properties against chronic diseases, and are consumed in various forms such as tablets, capsules, powders, and liquids. These products are integral to preventive healthcare and are aligned with the principles of Ayurveda, which emphasize the balance between body, mind, and environment.
The India plant based nutraceuticals market growth is driven by shift towards preventive healthcare. As chronic non-communicable diseases rise, Indian consumers are increasingly turning to preventive measures, which include the incorporation of nutraceuticals into their diets. The growing prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular diseases has particularly accelerated the demand for dietary supplements that can provide nutritional insurance against such conditions.
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Increasing consumer awareness is further influencing the plant based nutraceuticals market in India. Enhanced education and awareness about health and nutrition have encouraged more individuals to consider nutraceuticals as a part of their daily regimen. The proliferation of digital platforms and social media has played a significant role in disseminating information about the benefits of plant-based diets and supplements, thereby fostering market growth.
Rising popularity of vegan and vegetarian diets also plays a crucial role in contributing to the India plant based nutraceuticals market share. India’s cultural leanings towards vegetarianism, coupled with the global vegan movement gaining traction among the Indian populace, have led to an increased demand for plant-based nutritional supplements. This shift is driven by both health and ethical considerations, pushing consumers towards products that align with their values and dietary preferences.
As per the India plant based nutraceuticals market outlook, the Indian government’s support through initiatives like the ‘Ayush Bharat’ program, which promotes traditional and non-conventional health practices including the use of plant-based medicines, has positively impacted the market. Regulatory support has also been pivotal in ensuring the availability of safe and effective products in the market.
According to the India plant based nutraceuticals market analysis, rapid urbanization has led to significant lifestyle changes among the Indian populace, particularly among the middle class. Urban consumers are more exposed to global health trends and have higher disposable incomes, which enable them to invest in health and wellness products like plant-based nutraceuticals. As cities expand and more people adopt urban lifestyles, the demand for convenient, health-oriented products is likely to increase.
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Looking ahead, India plant based nutraceuticals market expansion will be led by consumer trends such as the increasing preference for clean-label products and organic ingredients are expected to shape the future dynamics of the market. Additionally, technological advancements in production processes and the potential integration of artificial intelligence for personalized nutrition solutions present significant growth opportunities for industry players.
In conclusion, the market is at a pivotal stage, with immense growth prospects driven by evolving consumer preferences and increasing health consciousness. As more consumers turn to plant-based options for their nutritional needs, the market is expected to maintain a robust growth trajectory, bolstered by continuous innovations and supportive government policies.
India Plant Based Nutraceuticals Market Segmentation
The market can be divided based on type, dietary supplements type, form, and age group.
Market Breakup by Type
- Functional Food and Beverage
- Dietary Supplements
Market Breakup by Dietary Supplements Type
- Vitamin Supplements
- Proteins Supplements
- Calcium and Minerals Supplements
- Enzymes and Fatty Acids Supplements
- Organ Detox Supplements
- Others
Market Breakup by Form
- Capsule
- Tablet
- Liquid
- Others
Market Breakup by Age Group
- Adults
- Kids
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India plant-based nutraceuticals market. Some of the major players explored in the report by Expert Market Research are as follows:
- Zywie Ventures Private Limited. (Oziva)
- Organic India
- Satiya Nutraceuticals (Plix)
- Arbro Pharmaceuticals Private Limited
- Others
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