The new report by Expert Market Research titled, ‘India Diapers Market Size, Share, Growth, Report and Forecast 2023-2028’, gives an in-depth analysis of the India diapers market, assessing the market based on its segments like product types, types, distribution channels, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
India Diapers Market Size, Share, Price Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 15.5%
The diapers market in India is being driven by increasing birth rate in the country and rising hygienic awareness among mothers. The rapid urbanisation in India has led to an escalated availability of diapers in supermarkets or convenience stores. Over the forecast period, the increasing cases of urinary incontinence among the geriatric population is likely to propel the demand for diapers.
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Moreover, the strong foothold of major diaper producing companies in the country is anticipated to lead to the progressive product innovations, likely to bolster the comfort of geriatrics and babies in the coming years. Furthermore, the increasing popularity of pant type diapers allows the parent to put and remove diapers easily, which is likely to provide impetus to the market in the forecast period.
India Diapers Industry Definition and Major Segments
Diapers, also known as nappies, are defined as the thick pads which are used to soak-up urine and faeces of an infant or geriatric. Diapers are fastened around a person’s bottom and between legs. It is crucial for a baby or old person to keep the skin dry and comfortable, preventing it from rashes.
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On the basis of product type, the market can be segmented into:
- Baby Diapers
- Adult Diapers
By type, the market has been divided into:
- Pad Type
- Flat Type
- Pant Type
Based on distribution channel, the market can be segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online
- Others
The regional markets for diapers include:
- North India
- East and North-East India
- West and Central India
- South India
India Diapers Market Trends
The key trends in the diapers market in India include the growing research and development activities by the major market players aimed towards expanding their product portfolio by promoting unique diapers. Diapers with insta-absorb technology, offering 50% more absorption than its counterparts, is one such example.
Moreover, the thriving e-commerce sector in India, coupled with the increasing purchasing power of the working-class population, is likely to be another crucial trend in the market. Furthermore, the increasing penetration of hygiene products in the rural areas is likely to accelerate the market growth in the forecast period.
Key Market Players
The major players in the market are The Procter & Gamble Company, Unicharm Corporation, Kimberly-Clark Corporation, The Himalaya Drug Company, and Nobel Hygiene Pvt. Ltd., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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