According to the report by Expert Market Research (EMR), the India beer market size stood at a value of nearly INR 483.10 billion in 2023. Aided by the growing shift in consumer preferences towards beer and the growing number of microbreweries, the market is assessed to reach approximately INR 1122.52 billion by 2032, exhibiting an estimated CAGR of 9.9% during 2024-2032.
Beer is one of the oldest and most widely consumed alcoholic beverages in the world, with a history dating back thousands of years. It is typically made from four primary ingredients: water, malted barley, hops, and yeast. The brewing process involves the fermentation of sugars, primarily derived from malted barley, by yeast, which produces alcohol and carbon dioxide, resulting in the distinctive effervescence of beer.
The India beer market has been experiencing significant growth and transformation in recent years, driven by changing consumer preferences, increasing disposable incomes, and evolving social norms. Beer, traditionally overshadowed by spirits in India, has emerged as a popular alcoholic beverage among the urban population, particularly among young adults.
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One of the most notable trends in the India beer market is the shift in consumer preferences towards beer, driven by changing lifestyles and social norms. The increasing acceptance of beer as a casual and socially acceptable drink has led to a surge in its popularity, particularly among millennials and Gen Z.
These younger demographics prefer beer for its lower alcohol content compared to spirits, making it suitable for social gatherings and casual consumption. The rise of urbanisation and the growth of the middle class have also played a crucial role, as more consumers have disposable income to spend on leisure and lifestyle products, including beer.
The craft beer revolution has significantly impacted the India beer market growth, with a growing number of microbreweries and craft beer brands emerging across the country. Consumers are increasingly seeking unique and premium beer experiences, leading to a surge in demand for craft beers known for their distinct flavours and artisanal brewing techniques.
Cities like Bengaluru, Pune, and Mumbai have become hubs for craft breweries, offering a diverse range of locally brewed beers that cater to the adventurous palates of urban consumers. This trend towards craft beer reflects a broader shift towards premiumisation in the market, with consumers willing to pay a premium for quality and variety.
The influence of Western culture has played a significant role in shaping the India beer market expansion. The proliferation of Western media, travel, and expatriate communities has introduced Indian consumers to global beer brands and drinking cultures.
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As a result, international beer brands have gained substantial traction in the Indian market, with consumers showing a preference for well-known global names. This trend has encouraged multinational beer companies to invest heavily in marketing and distribution in India, further enhancing the visibility and availability of their products.
Innovation in product offerings is another key trend driving the India beer market. Beer manufacturers are continually introducing new variants and flavours to cater to the diverse tastes of Indian consumers. The market has seen the launch of flavoured beers, low-calorie options, and non-alcoholic beers, targeting health-conscious consumers and those who prefer lighter beverages.
Seasonal and limited-edition beers have also become popular, creating excitement and anticipation among beer enthusiasts. These innovations not only attract new consumers but also retain the interest of existing ones, driving the overall market growth.
The expansion of distribution channels has significantly contributed to the growth of the India beer market. Modern retail formats such as supermarkets, hypermarkets, and specialised liquor stores have become key points of sale for beer, offering consumers a wide range of choices and a convenient shopping experience.
Additionally, the rise of e-commerce and online delivery platforms has revolutionised the way consumers purchase beer, particularly during the COVID-19 pandemic when home delivery services became essential. These online platforms offer the convenience of doorstep delivery and often feature exclusive deals and promotions, making them increasingly popular among tech-savvy consumers.
Government policies and regulations have a profound impact on the India beer market, influencing production, distribution, and consumption patterns. The market in India is subject to stringent state-level regulations, including varying tax structures, licensing requirements, and advertising restrictions.
While high taxes and regulatory complexities pose challenges, recent policy shifts in some states have aimed to promote the growth of the alcoholic beverages industry. For instance, certain states have relaxed licensing norms for microbreweries, encouraging the establishment of new craft breweries.
Beer tourism and cultural festivals are also emerging trends that are enhancing the India beer market development. Cities with a strong craft beer culture are attracting tourists and beer enthusiasts, contributing to local economies and promoting beer consumption.
Beer festivals, such as Oktoberfest celebrations and local craft beer events, are gaining popularity, providing platforms for breweries to showcase their products and engage with consumers. These festivals not only celebrate the brewing culture but also educate consumers about different beer styles and brewing processes, fostering a deeper appreciation for the beverage.
Market Segmentation
The India beer market can be divided based on product, type, quality, packaging type, production, and region.
Market Breakup by Product
- Lager
- Ale
- Craft
- Others
Market Breakup by Type
- Strong
- Mild
Market Breakup by Quality
- Standard
- Premium
- Super Premium
Market Breakup by Packaging Type
- Bottles
- Cans
- Others
Market Breakup by Production
- Marco-Brewery
- Micro-Brewery
- Craft-Brewery
Market Breakup by Region
- North India
- West and Central India
- East India
- South India
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India beer market. Some of the major players explored in the report by Expert Market Research are as follows:
- United Breweries Holdings Limited
- Carlsberg Group
- B9 Beverages Pvt. Ltd
- Anheuser-Busch InBev
- Devans Modern Breweries Ltd.
- Heineken N.V.
- SABMiller plc
- Sinq Beverage Pvt Ltd.
- Sona Beverages Private Limited
- White Rhino Brewing Co.
- Others
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