According to a new report by Expert Market Research titled, “India Bakery Market Share, Size, Report and Forecast 2024-2032″, the Indian bakery market size reached a value of USD 11.07 billion in 2023. Aided by the increasing consumer preference for convenient and ready-to-eat food products and the growing applications of bakery items across various occasions, the market is projected to further grow at a CAGR of 9.5% between 2024 and 2032 to reach a value of USD 25.16 billion by 2032.
Bakery products, including bread, cakes, pastries, biscuits, and cookies, have become a staple in the Indian diet. These products are widely consumed as snacks, breakfast items, and desserts. The Indian bakery market is characterised by its wide range of offerings that cater to diverse consumer preferences, including traditional flavours and innovative, health-conscious options.
The increasing consumer preference for convenient and ready-to-eat food products is driving the Indian bakery market growth. With the fast-paced lifestyle of urban consumers and the increasing participation of women in the workforce, there has been a significant shift towards easy-to-consume food items. Bakery products, with their long shelf life and easy availability, perfectly fit this demand. Additionally, the growing trend of celebrating occasions like birthdays, anniversaries, and festivals with cakes and pastries has further bolstered the market growth.
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The expanding applications of bakery items across various occasions and the rising influence of Western eating habits have also played a significant role in propelling the bakery market in India. Western bakery products such as croissants, doughnuts, and muffins have gained immense popularity among Indian consumers, especially in metropolitan areas. This shift is attributed to the increasing exposure to global cuisines through travel, media, and the internet.
Moreover, the growing health consciousness among consumers has led to an increased demand for healthier bakery options. This includes products made from whole grains, multigrain, gluten-free, and sugar-free ingredients. The rise of specialty bakeries that focus on organic and health-centric products has created new growth avenues in the market. Additionally, the popularity of artisanal and gourmet bakery items, which emphasise quality ingredients and craftsmanship, is on the rise, catering to the premium segment of the market, consequently driving up the Indian bakery market share.
As more people move to urban areas, the demand for quick and convenient food options increases. The busy lifestyle of urban consumers, coupled with the growing number of working professionals, especially women, has led to a surge in the consumption of bakery products. These products offer a quick and easy meal solution that aligns with the fast-paced urban lifestyle.
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The rising disposable income of Indian consumers has significantly contributed to the growth of the bakery market. With more disposable income, consumers are willing to spend on premium and high-quality bakery products. The increasing expenditure on food and beverages, particularly in the middle and upper-middle-class segments, has driven the demand for a variety of bakery items, including specialty and gourmet products.
As per the Indian bakery market analysis, North India is the largest market for bakery products, driven by the high consumption of bread and biscuits. The region has a well-established bakery sector and is home to several leading bakery brands. South India is known for its diverse bakery offerings, including traditional snacks and sweets. The region has a growing market for cakes and pastries, driven by the increasing trend of celebrating occasions with these products.
Market Segmentation
The market can be divided based on type, distribution channel, and region
Market Breakup by Type
• Biscuit
o Cookies
o Cream Biscuits
o Glucose Biscuits
o Marie Biscuits
o Non-Salt Cracker Biscuits
o Salt Cracker Biscuits
o Milk Biscuits
o Others
• Bread
o Sandwich Breads
o Burger Breads
o Croissants
o Others
• Cakes and Pastries
o Packed Cupcakes
o Pastries
o Muffins
o Layer Cakes
o Donuts
o Swiss roll
o Others
• Rusk
• Others
Market Breakup by Distribution Channels
• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Retailers
• Artisanal Bakeries
• Online
Market Breakup by Region
• North India
• East and Central India
• West India
• South India
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Indian bakery market. Some of the major players explored in the report by expert market research are as follows:
• Britannia Industries Ltd.
• Parle Products Pvt. Ltd.
• Surya Food & Agro Ltd.
• ITC Limited
• Anmol Industries Ltd.
• Jubilant FoodWorks Limited
• Ravi Foods Pvt. Ltd.
• Mondelez International, Inc
• Mrs Bectors Food Specialities Ltd.
• Patanjali Ayurved Limited,
• Others
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